Audi: Ice

Express yourself with quattro.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Hugo Gallardo
Copywriter: Sebastian Valenzuela
Photographer: LSD

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38 comments

jacky's picture
jacky

WTF??????

jsantanaxp's picture
jsantanaxp
397 pencils

ad only for italians of course.

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http://comunique9.blogspot.com

Toro's picture
Toro
1007 pencils

Vicki Gitt, resign and make room for real creatives.

Guest commenter's picture
Guest commenter

shit

desailly's picture
desailly
470 pencils

They should do a puddle of vomit version.

-DaMontana-'s picture
-DaMontana-
118 pencils

hahahahahaa :D

mattlittlegym's picture
mattlittlegym
342 pencils

This car obviously has a very bad leak. Needs to go to the shop.

jai hind's picture
jai hind
356 pencils

ok,

but wats da idea

jai hind
art director

elyoshiro's picture
elyoshiro
545 pencils

No entiendo, alguien puede explicarme?

www.yoshirosans.blogspot.com

BulbheaD's picture
BulbheaD
254 pencils

in italy this is a brilliant piece of work. please be sensitive to cultural nuances, people.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

SeanMartin's picture
SeanMartin

Then help us to learn what those nuances are, because from what I'm seeing, the excitement of owning a Quattro made the owner express himself like those Swedish condom ads that were posted last week. That's about all I could make of this. So, again, tell us what we're missing.

Guest commenter's picture
Guest commenter

Perhaps you are not able to understand the concept ... that's the problem of who is not Italian

Favete's picture
Favete
365 pencils

Perhaps they should only upload this pieces to and italian blog then... toushé...
-

Toro's picture
Toro
1007 pencils

Well, this site is about ads of the world. But an insight in the Italian mindset on this campaign would be nice.

Someone Italian please explain this to us, please.

Toro's picture
Toro
1007 pencils

Well, this site is about ads of the world. But an insight in the Italian mindset on this campaign would be nice.

Someone Italian please explain this to us, please.

HLOVE's picture
HLOVE

Bad Graphics + bad idea = bad connection with the consumer

hopefully it is not a client approved ad just a student work

Guest commenter's picture
Guest commenter
Renan Correa's picture
Renan Correa
186 pencils

nooooooooooo
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www.correa.carbonmade.com

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www.cargocollective.com/renancorrea

mumur81's picture
mumur81
55 pencils

So, this is ICE?? looks like a phlegm. And thats what this Ad is just a gob.

Misstree's picture
Misstree
425 pencils

Shit! even i thought it was phlegm!

GROOOOOOOOSSSSSSSSSSS!!!

.............................

Not all who wander are lost.

the other black guy's picture
the other black guy
12 pencils

Express yourself while on the road??? maybe

ahahahah's picture
ahahahah

credo sia una buona campagna che gioca in maniera sorprendente sul concetto della trazione integrale. forse qualcuno non ama essere sorpreso.
comunque, i futuri premi la giudicheranno in maniera imparziale.

Guest commenter's picture
Guest commenter

sono d'accordo...
inoltre credo che il problema sia solo dei "non italiani"...siamo comprensivi con chi ha limiti...alla comprensione!

perroquintana's picture
perroquintana

güena seba!!!!!!

Guest commenter's picture
Guest commenter

...forse chi non è italiano ci mette un po' di tempo in più ad afferrare il concetto...comprendiamo i limiti...della comprensione

Guest commenter's picture
Guest commenter

Non è il fatto di essere italiani o no...... fa proprio schifo.

Toro's picture
Toro
1007 pencils

If this is really good in Italy then why not get an explanation from someone Italian?

Why is this a good campaign? What is it that non-Italians don't get?

Guest commenter's picture
Guest commenter

I'm italian.
And this is shit.

Inoltre il fatto di rifugiarsi nel "oh gli stranieri non capiscono!" si commenta da sè.

Toro's picture
Toro
1007 pencils

Thanks for confirming what everyone was thinking already.

The 2nd part of your comment I don't get...

germamil's picture
germamil
28 pencils

In riferimento al tuo gentile apprezzamento, ti motivo le mie affermazioni:

1. penso sia espresso in modo semplice e intuitivo il concept, realizzato con un visual decisamente pulito
...apprezzo lo stile

2. NON MI RIFUGIO AFFATO NEL
"non essere straniera=onnisciente"
(come lasci intendere dal tuo commento), MA:
credo che lo stile grafico pulito e minimale che contraddistingue i lavori italiani,
forse all'estero è poco apprezzato = non compreso
...de gustibus non disputandum est

3. quello che IO NON COMPRENDO è il continuo accanimento nei confronti delle creatività italiane da parte dei "forse addetti ai lavori" stranieri...
ok, che ben venga che il blog sia l'espressione della democrazia, dove ognuno può lasciare il proprio commento come meglio crede, ma sembra che giudichino i nostri lavori in maniera sempre poco oggettiva e poco professionale, con continui riferimenti alla nazionalità piuttosto che alla campagna in sè
...ai posteri l'ardua sentenza

mumur81's picture
mumur81
55 pencils

||It SUCKS all around the world. The shit is still shit everywhere.

Guest commenter's picture
Guest commenter

Gitto have eaten the yellow snow.
Italian Ad made by foreign creatives.
So where this shit came from?
uh, yes i'm italian.

Guest commenter's picture
Guest commenter

It's a baloon, dears. Baloon means personal thinking/expression. A baloon made of ice means that driving this highly performing car you could manage ice and snow on the road just the way you prefer. Not very immediate indeed, not very "never seen before"... but please, calm down :-)

Guest commenter's picture
Guest commenter

It's a baloon, dears. Baloon means personal thinking/expression. A baloon made of ice means that driving this highly performing car you could manage ice and snow on the road just the way you prefer. Not very immediate indeed, not very "never seen before"... but please, calm down :-)

germamil's picture
germamil
28 pencils

Oh!Just Oh!Just one person has understood...
i'm totally agree with you!
so, i think this comment is not for me...:)

Guest commenter's picture
Guest commenter

why?

Guest commenter's picture
Guest commenter

The road is speechless? the copy doesn't go with the visual

Guest commenter's picture
Guest commenter

who wanked??

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