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Grip, 3

Agency: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by BBH, United Kingdom for Audi, within the category: Automotive.

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw

Comments (13)

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Highest Rated

whitespace's picture
whitespace
Activity Score 1953

oooooh... roadkill.

SeanMartin's picture
SeanMartin

Nicely done. The only change I think I would have made would be to put the four arms in an X, so you're saying it's four positions of the same tool. But this works as well. Nice.

OMaxweller's picture
OMaxweller
Activity Score 79

The Audi Quattro is the only car that has an all-wheel drive system that works independently at each wheel. Therefore, if they put the visual/arms in an "x" it would imply an "x"/cross-wheel system like that used in BMWs and Subarus. Since Audi has tried to dissociate its system from these other companies it would not be a good idea to utilize the arms in an "x". Especially because the individual wheel control is undeniably better than a cross-wheel system.

sneakyhands's picture
sneakyhands
Activity Score 1857

i just think axles. an 'x' would probably complicate it for me.

NatalieM's picture
NatalieM
Activity Score 1685

Yes, that could be a good exercise.

Cool.

elyoshiro's picture
elyoshiro
Activity Score 546
luispiter's picture
luispiter
Activity Score 2756
sparky's picture
sparky
Activity Score 454

i think its good work. its a quick get for a potentially complicated brief

_sai_'s picture
_sai_
Activity Score 32

Cannot understand, who can help to interpret, thanks!

whitespace's picture
whitespace
Activity Score 1953

oooooh... roadkill.

slip's picture
slip
Activity Score 919

nice idea but the high doesn't last very long though.

*****

SJB

teenquey's picture
teenquey
Activity Score 290

Well done guys!

Guest commenter's picture
Guest commenter

IT HAS THAT "waooo" ELEMENT!
GOOD GUYS!

Professore's picture
Professore

Quattro - all four active at the same time, working independently. Axles it is. Independent traction control - per wheel.
Brilliant.

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