Audi: Grip, 3

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw

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13 comments

SeanMartin's picture
SeanMartin

Nicely done. The only change I think I would have made would be to put the four arms in an X, so you're saying it's four positions of the same tool. But this works as well. Nice.

OMaxweller's picture
OMaxweller
79 pencils

The Audi Quattro is the only car that has an all-wheel drive system that works independently at each wheel. Therefore, if they put the visual/arms in an "x" it would imply an "x"/cross-wheel system like that used in BMWs and Subarus. Since Audi has tried to dissociate its system from these other companies it would not be a good idea to utilize the arms in an "x". Especially because the individual wheel control is undeniably better than a cross-wheel system.

sneakyhands's picture
sneakyhands
1857 pencils

i just think axles. an 'x' would probably complicate it for me.

NatalieM's picture
NatalieM
1687 pencils

Yes, that could be a good exercise.

Cool.

elyoshiro's picture
elyoshiro
545 pencils
luispiter's picture
luispiter
2756 pencils
sparky's picture
sparky
454 pencils

i think its good work. its a quick get for a potentially complicated brief

_sai_'s picture
_sai_
32 pencils

Cannot understand, who can help to interpret, thanks!

whitespace's picture
whitespace
1953 pencils

oooooh... roadkill.

slip's picture
slip
919 pencils

nice idea but the high doesn't last very long though.

*****

SJB

teenquey's picture
teenquey
290 pencils

Well done guys!

Guest commenter's picture
Guest commenter

IT HAS THAT "waooo" ELEMENT!
GOOD GUYS!

Professore's picture
Professore

Quattro - all four active at the same time, working independently. Axles it is. Independent traction control - per wheel.
Brilliant.

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