Audi: Grip, 2

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw

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9 comments

RM's picture
RM
419 pencils

Fantastic ad, it's different, interesting to look at and more importantly the idea is so damn simple. Great stuff. You should be proud.

xiaoxiaoxiao's picture
xiaoxiaoxiao

看看人家广告作的,多有卖点,反观国内广告,太媚相。

_sai_'s picture
_sai_
32 pencils

Cannot understand, who can help to interpret, thanks

Khaled Huda's picture
Khaled Huda

The hands symbolize the four wheels that are capable of adjusting grip on different terrains independently!
There's your interpretation SAI.
If you need more, read THE IDIOT's GUIDE TO ADVERTISING!!!

kangaroooo's picture
kangaroooo

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kangaroo's picture
kangaroo

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Crisp One's picture
Crisp One
2007 pencils

lame

talkingisfree's picture
talkingisfree
2464 pencils

I really like this. So simple, so clever, so nice.

TiCtaK's picture
TiCtaK

simple but i agree with the number of visuals .

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