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Audi: Grip, 1

Audi: Grip, 1
Your rating: None Average: 7 (23 votes)

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw
Via: Bestadsontv

19 Comments

Ed Mintone's picture 593 pencils
Ed Mintone | Tue, 2008-10-14 15:37

I like. I like. I like. I like.

barcreativo.com's picture 2752 pencils
barcreativo.com | Tue, 2008-10-14 16:01

http://mimundoenotromundo.blogspot.com/

nice... i liked

www.barcreativo.com

_sai_'s picture 32 pencils
_sai_ | Tue, 2008-10-14 22:45

Cannot understand, who can help to interpret, thanks

EGGO's picture 337 pencils
EGGO | Tue, 2008-10-14 22:55

I don't get it. And this is nothing compared to the simple silhouette of under the car with the thumbprints for each tire. I like that idea better. This is too...well it's not there. Ok, grip, hands, got it. But I just feel like it didn't go far enough and went into crazy world.

You have to hate advertising in order to truly love it.

whitespace's picture 2055 pencils
whitespace | Tue, 2008-10-14 23:13

*splat*

Vincent F's picture
Guest | Wed, 2008-10-15 01:03

grand prix

emoonthemove's picture 101 pencils
emoonthemove | Wed, 2008-10-15 01:44

A mindproduct of genius/es; way to go BBH London!

Wigo's picture 51 pencils
Wigo | Wed, 2008-10-15 02:09

respect

Adaddicted's picture 3417 pencils
Adaddicted | Wed, 2008-10-15 02:51

Clap Clap...

withalltherespects

slip's picture 925 pencils
slip | Wed, 2008-10-15 03:19

ok these are pretty hot.

*****

SJB

jochen's picture 404 pencils
jochen | Wed, 2008-10-15 04:19

very nice.

- www.lifetheuniverseandadvertising.com -

"life, the universe and advertising .com" "lutz das fischstäbchen de"
"follow me."

franz d's picture
Guest | Wed, 2008-10-15 04:21

Standing ovation.

_f_

the Pun-isher's picture 230 pencils
the Pun-isher | Wed, 2008-10-15 07:29

Tight

Guest commenter's picture
Guest | Wed, 2008-10-15 08:27

Boring

Andy-B's picture 280 pencils
Andy-B | Fri, 2008-10-17 03:15

WHAT!?

Guest commenter's picture
Guest | Sat, 2008-10-18 12:09

Cannot understand

pscs's picture 440 pencils
pscs | Sun, 2008-10-19 18:06

are you guys stup!d???

they're saying, each hand has different amount of grip at the same time == different amount of grip for each wheel.

quattro = audi's 4 wheel drive system.

p.s. I wouldn't hold a frog like that. and placing it with the ice-cream and the toothpaste (both are something you put in your mouth) are not that appealing.

ashween's picture
Guest | Fri, 2008-10-24 07:20

cool

PaMcHugh's picture 42 pencils
PaMcHugh | Thu, 2008-11-20 06:44

It is eye catching, which I believe was the initial intention, thought provocation is the added bonus.

Patrick McHugh Advertising Photographer
http://patrickmchugh.com/portfolio2/portfolio2.html

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