Audi: Grip, 1

Quattro. Independent grip. Intelligently applied.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Kevin Stark, Nick Kidney
Art Director: Paul Yull
Copywriter: Ade Birkenshaw
Via: Bestadsontv

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18 comments

Ed Mintone's picture
Ed Mintone
585 pencils

I like. I like. I like. I like.

luispiter's picture
luispiter
2756 pencils
_sai_'s picture
_sai_
32 pencils

Cannot understand, who can help to interpret, thanks

EGGO's picture
EGGO
354 pencils

I don't get it. And this is nothing compared to the simple silhouette of under the car with the thumbprints for each tire. I like that idea better. This is too...well it's not there. Ok, grip, hands, got it. But I just feel like it didn't go far enough and went into crazy world.

You have to hate advertising in order to truly love it.

whitespace's picture
whitespace
1953 pencils

*splat*

Vincent F's picture
Vincent F

grand prix

emoonthemove's picture
emoonthemove
99 pencils

A mindproduct of genius/es; way to go BBH London!

Wigo's picture
Wigo
51 pencils

respect

Adaddicted's picture
Adaddicted
3435 pencils

Clap Clap...

withalltherespects

slip's picture
slip
919 pencils

ok these are pretty hot.

*****

SJB

franz d's picture
franz d

Standing ovation.

_f_

the Pun-isher's picture
the Pun-isher
228 pencils

Tight

Guest commenter's picture
Guest commenter

Boring

Andy-B's picture
Andy-B
280 pencils

WHAT!?

Guest commenter's picture
Guest commenter

Cannot understand

pscs's picture
pscs
440 pencils

are you guys stup!d???

they're saying, each hand has different amount of grip at the same time == different amount of grip for each wheel.

quattro = audi's 4 wheel drive system.

p.s. I wouldn't hold a frog like that. and placing it with the ice-cream and the toothpaste (both are something you put in your mouth) are not that appealing.

ashween's picture
ashween

cool

PaMcHugh's picture
PaMcHugh
42 pencils

It is eye catching, which I believe was the initial intention, thought provocation is the added bonus.

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