Audi: Gold palette
Agency: M&C Saatchi, Sydney, Australia
Creative Director: Ben Welsh
Art director: Michelle Galluzzo
Copywriter: Paul Dery
Agency: M&C Saatchi, Sydney, Australia
Creative Director: Ben Welsh
Art director: Michelle Galluzzo
Copywriter: Paul Dery
Comments
Solid.
Brutal simple thinking indeed.
Boediboed
Trying to retire ad-man
ok. though the body copy is bad. it could have just said "the gold standard in automobile engineering"
Nice idea boyz.
Desi
www.DesiCreative.com
has this been printed with an additional special colour?
Just plain awesome. Simple and beautiful.
Cud you guys pls explain wat's so nice about this ad?
You're right. Nobody outside our dark and "misteriously full of codes" environment understands it. Not EVERYONE in the world knows what a Pantone palette is. Right???
FER.
well you don't have to know what a pantone palette is.
this is about the different paint schemes, every car brand has its own colour palette.
so these are the "audi golds" (double meaning)
most car interested people will get it.
A new approach, simple yet effectively.
And what is that new approach? To me this feels just like any
chest-thumping ad. If you're talking of a gold palette perhaps
you would be better off doing more variations in the shades of
gold to support this ghost of an idea.This is boring.
i definitely agree with you here...unless im totally missing something here...this ad is just plain boring.
www.ashlandic.com
true, it is not a new idea, even the execution were not attractive enough.
http://jennywhx.blogspot.com jwhx:Visionary
Gold awards = Golden Year = Gold Palette. WOW!
Solid! Good! Great! Simple! Ugh... am I missing something here? The art direction here is non-existent. Jesus! Couldn't that have been more elegant? Isn't the PRESENTATION of an idea everything? Or did I get that ass backwards?
http://kettleandmug.blogspot.com
Ordinary. Which customer know pantone? Adman? Huh. Then Who?
I didn't notice they put pantone pallete text in their execution??? What pantone pallete are you guys talking about? I see variation of gold colours. Except for those who are colour blind, I think we all know that there are dark green, light green, deep red, brownish sephia etc. Am copy base. What do I know bout colour? A here n there exposure at the office perhaps, but not that detail.
Chest thumping? Yes, indeed. But I don't see why they shouldn't. It's been a golden year for the Audi so, to close the year, they might wanna thank those who bought the mentioned cars above that they didn't buy just a car. They've bought "the" golden car. Deep meaning in a simple Audi Gold? I'd say, why not...
Boediboed
Trying to retire ad-man
It's like a bad copy from the tampax ad isn't it?
Ever bought house paint?
Ever picked up a paint brochure?
Ever played with paint sample chips?
Ever painted your house/flat?
This idea transcends Pantone.
Give the audience (way) more credit.
Great idea.
Good on you, Mr. Client.
>>>> That's not an ad. THIS is an ad.
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