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14 comments

PeteHH's picture
PeteHH
202 pencils

Solid.

budibud's picture
budibud
128 pencils

Brutal simple thinking indeed.

Boediboed
Trying to retire ad-man

adonis's picture
adonis
22 pencils

ok. though the body copy is bad. it could have just said "the gold standard in automobile engineering"

Desi's picture
Desi
1052 pencils

Nice idea boyz.

addyhoch10's picture
addyhoch10
2592 pencils

has this been printed with an additional special colour?

nemesis's picture
nemesis
761 pencils

Just plain awesome. Simple and beautiful.

comingsoon's picture
comingsoon
117 pencils

A new approach, simple yet effectively.

jennywhx's picture
jennywhx
1142 pencils

true, it is not a new idea, even the execution were not attractive enough.

like.a.boy's picture
like.a.boy
227 pencils

Gold awards = Golden Year = Gold Palette. WOW!

instinctive traveller's picture
instinctive tra...
189 pencils

Solid! Good! Great! Simple! Ugh... am I missing something here? The art direction here is non-existent. Jesus! Couldn't that have been more elegant? Isn't the PRESENTATION of an idea everything? Or did I get that ass backwards?
http://kettleandmug.blogspot.com

niffob's picture
niffob
94 pencils

Ordinary. Which customer know pantone? Adman? Huh. Then Who?

budibud's picture
budibud
128 pencils

I didn't notice they put pantone pallete text in their execution??? What pantone pallete are you guys talking about? I see variation of gold colours. Except for those who are colour blind, I think we all know that there are dark green, light green, deep red, brownish sephia etc. Am copy base. What do I know bout colour? A here n there exposure at the office perhaps, but not that detail.
Chest thumping? Yes, indeed. But I don't see why they shouldn't. It's been a golden year for the Audi so, to close the year, they might wanna thank those who bought the mentioned cars above that they didn't buy just a car. They've bought "the" golden car. Deep meaning in a simple Audi Gold? I'd say, why not...

Boediboed
Trying to retire ad-man

Shantie's picture
Shantie
8 pencils

It's like a bad copy from the tampax ad isn't it?

Rog's picture
Rog
6094 pencils

Ever bought house paint?
Ever picked up a paint brochure?
Ever played with paint sample chips?
Ever painted your house/flat?
This idea transcends Pantone.
Give the audience (way) more credit.
Great idea.
Good on you, Mr. Client.

>>>> That's not an ad. THIS is an ad.

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