Audi: Fuel efficient, 1

The new more fuel efficient Audis.

Advertising Agency: BBH London, UK
Executive Creative Director: Nick Gill
Creative Directors: Nick Kidney
Creative Team: Nick Kidney& Jim Hilson
Typographers: Sharon Chong, Rich Kennedy, Chris Chapman
Designers: Alex Trochut, Mission Possible
Photographer: Sean & Ben

7 comments

RAM KATE's picture
RAM KATE
765 pencils

Done before but differently. Regret I can't locate the link. But visuals have come nicely except the brand at the bottom should have been the actual company logo which has the name Audi

RAM KATE

reactor's picture
reactor
294 pencils

It is interesting that the 'I' in the EFF I CIENT is formed by the black area at the tip of the fuel gauge. From a creative perspective, makes the fuel efficiency point even more compelling. The TG will remember this ad.

Reactor

Guest's picture
Guest

now that's how to comment.... best and most intelligent comment on ATW thus far, others should learn from this... great ad too

Guest's picture
Guest

Let's see. From memory there was Fergus Fleming's and Richard Grisdale's work for Toyota at Saatchis Sydders over a decade ago. Fuel Gauge. F.........Eventually. This new execution just adds more words.

kgeiger's picture
kgeiger
7163 pencils

More letters too. I don't like the plural "Audis". Sorry Nicks.

talkingisfree's picture
talkingisfree
2620 pencils

no

Guest's picture
Guest

student drivel.
A perfect example of "any-brand" advertising.
You can slap any other car logo on there...
Where is the thing that makes it unique to the brand or product?
(And awful Art Direction from HOW MANY TEAMS?!?)

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