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Audi First Choice Plus: Paper

Audi First Choice Plus: Paper
Your rating: None Average: 8 (1 vote)

We have to leave some proof to convince you it's used.
Audi First Choice.
The best used cars guaranteed, selected and checked by Audi.

Agency: DDB, Italy
Creative Director: Vicky Gitto
Copywriter: Davide Valenti
Art Director: Francesco Vigorelli
Photographer: Pierpaolo Ferrari (Blob)

Comments

jennywhx's picture 1144 pencils
jennywhx | Mon, 2007-01-15 01:50

i laughed. :P. pretty like the concept, i can feel the proud. but the photography isn't attract my eye enough.

http://jennywhx.blogspot.com jwhx:Visionary

Axxl's picture 208 pencils
Axxl | Mon, 2007-01-15 03:01

I like it, too! Simple and clever concept.

adisrael's picture 16 pencils
adisrael | Mon, 2007-01-15 04:59

great idea! love't

http://www.tapuz.co.il/blog/userBlog.asp?FolderName=criminalprint

tsunamilaw's picture 108 pencils
tsunamilaw | Mon, 2007-01-15 06:21

i like it too....simple and funny, but don't really fancy the one with the hair strend on the seat though...seems fakish to me

smartkani's picture 142 pencils
smartkani | Mon, 2007-01-15 10:46

nice, simple thought. perhaps could have been a little edgier/funnier?

Vibe's picture 230 pencils
Vibe | Mon, 2007-01-15 11:29

Simple and nice... Visually erm... boring

dubaipimp's picture 24 pencils
dubaipimp | Mon, 2007-01-15 13:02

REALLY NICE

sheetalz's picture 148 pencils
sheetalz | Mon, 2007-01-15 15:55

this one is bit forced & boring, compaire to the Hair Visual. but i like the concept

kre8's picture 993 pencils
kre8 | Tue, 2007-01-16 01:10

smartkani, i agree with you.
idea is good, but they need an edge.
all looks very straight and 'seen before' to me...
maybe they only had stock imagery to work with...?

Cron187's picture 555 pencils
Cron187 | Tue, 2007-01-16 03:03

Line could be better too. Idea is nice though.

PaulyG_fill in the blank's picture 1154 pencils
PaulyG_fill in the blank | Wed, 2007-01-17 00:53

Conceptually, I like this series of ads. However, I agree with some of you that the copy could be better. It's much too flat - needs to be rounded out a little and not simply state the obvious.

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