Audi: Enough distance

Always keeps enough distance: AUDI A7 with adaptive cruise control.

AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Sven Rufer
Published: January 2012

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5 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

Do the Swiss still use mags to buy/sell cars? ;)

Will Think for Salary

Wordfruit's picture
Wordfruit
1023 pencils

Gets the point across.

From the description, it sounds like this was placed in among real ads for second-hand cars.

Are the people looking at those pages the right market for a new Audi?

andylefty's picture
andylefty
4533 pencils

I really like it.

Temple's picture
Temple
9621 pencils

Not bad, but seems out of another era.

Chopper's picture
Chopper
1015 pencils

I think it was a good idea.
Some doubt about the picture.

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