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Enough distance

Agency: 
Published/Aired: 
January 2012
Description: 

AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.

Always keeps enough distance: AUDI A7 with adaptive cruise control.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Sven Rufer

Comments (5)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Do the Swiss still use mags to buy/sell cars? ;)

The Jobless Writer
Will Think for Salary

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Do the Swiss still use mags to buy/sell cars? ;)

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Wordfruit
Activity Score 1023

Gets the point across.

From the description, it sounds like this was placed in among real ads for second-hand cars.

Are the people looking at those pages the right market for a new Audi?

andylefty's picture
andylefty
Activity Score 4535

I really like it.

Temple's picture
Temple
Activity Score 11337

Not bad, but seems out of another era.

Chopper's picture
Chopper
Activity Score 1015

I think it was a good idea.
Some doubt about the picture.

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