Audi: Enough distance

Always keeps enough distance: AUDI A7 with adaptive cruise control.

AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Sven Rufer
Published: January 2012

Forward

Facebook Like

Google Plus One

5 comments

5405 pencils

Roger KeynesSaturday, March 31, 2012 - 04:01

Do the Swiss still use mags to buy/sell cars? ;)

Will Think for Salary

1037 pencils

WordfruitSaturday, March 31, 2012 - 06:44

Gets the point across.

From the description, it sounds like this was placed in among real ads for second-hand cars.

Are the people looking at those pages the right market for a new Audi?

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

4432 pencils

andyleftySaturday, March 31, 2012 - 10:48

I really like it.

9453 pencils

TempleSaturday, March 31, 2012 - 16:45

Not bad, but seems out of another era.

1015 pencils

ChopperWednesday, April 4, 2012 - 10:26

I think it was a good idea.
Some doubt about the picture.

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.