Description
AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.
This professional campaign titled 'Enough distance' was published in Switzerland in January, 2012. It was created for the brand: Audi, by ad agency: Y&R. This Print medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 12 years ago.
Credits
Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Sven Rufer
