Audi: Enough distance

Always keeps enough distance: AUDI A7 with adaptive cruise control.

AUDI developed an assistance system that helps drivers always keep enough distance between themselves and other vehicles: adaptive cruise control. To demonstrate this, a small ad was placed, with ample distance between it and the surrounding used car ads, in various car magazines.

Advertising Agency: Advico Young & Rubicam, Zurich, Switzerland
Creative Directors: Martin Stulz, Dominik Oberwiler
Art Director: Lukas Wietlisbach
Copywriter: Sven Rufer
Published: January 2012

5 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Do the Swiss still use mags to buy/sell cars? ;)

The Jobless Writer
Will Think for Salary

Wordfruit's picture
Wordfruit
1023 pencils

Gets the point across.

From the description, it sounds like this was placed in among real ads for second-hand cars.

Are the people looking at those pages the right market for a new Audi?

andylefty's picture
andylefty
4539 pencils

I really like it.

Temple's picture
Temple
10860 pencils

Not bad, but seems out of another era.

Chopper's picture
Chopper
1015 pencils

I think it was a good idea.
Some doubt about the picture.

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