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Easy park

Agency: 
Published/Aired: 
March 2012
Description: 

Audi parking system. Easy park.

Advertising Agency: DDB, Spain
General Creative Director: Josep Maria Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Accounts: Cristina Cano, Luca Dell'Oro
CGI: Lucas Pigliacampo

Comments (26)

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Highest Rated

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome
Excellent Art Direction & Execution

Designer Don't Do Different Things
They Do Things Differently

Tejónidas's picture
Tejónidas
Activity Score 246

Clever!

noknoriano's picture
noknoriano
Activity Score 73

Great IDEA !!!

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Forced.

bate_palmas's picture
bate_palmas
Activity Score 1479

Whoa! Stop! Hammertime! What's all the excitement about?

Nothing amazing going on here.

Raistlyn's picture
Raistlyn
Activity Score 12

Muy bueno

alaaelalfi's picture
alaaelalfi
Activity Score 40

Great ...

Hadrons's picture
Hadrons
Activity Score 6017

L a m e .

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jazzringz's picture
jazzringz
Activity Score 104

give me a break!!

andylefty's picture
andylefty
Activity Score 4535

Simple.

vlads's picture
vlads
Activity Score 539

awesome maybe a prize.

Wordfruit's picture
Wordfruit
Activity Score 1023

I think the visual gets the broad point across pretty well.

I think it'd be more effective with a bit more info on the experience of using the Audi parking system. A line of copy might do it.

due's picture
due
Activity Score 64
talkingisfree's picture
talkingisfree
Activity Score 2710

It says it parks easy and it does it very good. I thinks is good but not brilliant. Brilliant would be if it was as good but more descriptive on how does that system make your parking easy. It is simplifying the process a bit too much to get a simple idea. But is nice.

shaun1800's picture
shaun1800
Activity Score 293

The 'so easy it's child's play' type thought has been used many times before, that being said this is a really nice way of using it.

somecopywriter's picture
somecopywriter
Activity Score 1113

First thought here. It also doesn't make the brand promise come through very well. This just doesn't feel like, 'Vorsprung durch Technik' to me.

gioborde's picture
gioborde
Activity Score 1387

Idea is ok, but why go for classic execution, when this had a lot going for itself.?..pitty

GiBo

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i like it. Direct and clear for me.

refused's picture
refused
Activity Score 28

Cool idea! Maybe a direct marketing is better...

fadirahhal's picture
fadirahhal
Activity Score 235

weak

adxavi's picture
adxavi
Activity Score 12

the ad explains perfectly the benefit.
great!

vlads's picture
vlads
Activity Score 539

more of play dooh?

ananta's picture
ananta
Activity Score 47

superb

mark3r's picture
mark3r
Activity Score 1949

Excellent. Easy to understand, direct to the point, good art direction.

glira's picture
glira
Activity Score 17

Simple and Clever

Peter Frank's picture
Peter Frank
Activity Score 532

good but the art is terrible

salil.sharma's picture
salil.sharma
Activity Score 2428

awesome
Excellent Art Direction & Execution

Designer Don't Do Different Things
They Do Things Differently

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