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Choose your sky

Agency: 
Published/Aired: 
March 2011
Description: 

Choose your sky

Advertising Agency: Fred&Farid, Paris, France
Creative Directors: Fred & Farid
Art Directors: Feng Huang, Thomas Guilhot, Camille Guth

Account Supervisors: Daniel Dormeyer, Eudes Jover, François-Xavier de Sèze

Comments (13)

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Highest Rated

Beamen's picture
Beamen
Activity Score 225

Very great idea but I don't know why it seems to not work at all on me... and I'm a big fan of Audi! :o

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Not sure what they mean with CAB / Experience things underneath the photos but I think it's great how you can "choose" your sky in a cabrio. Shows how boring a non-cabrio is (always same roof). Makes up for a nice visual too.

Reality Check's picture
Reality Check
Activity Score 2539

It's crisp, clean, nicely art-directed and, strangely, dull.

atb2005's picture
atb2005
Activity Score 13557

Spot on.

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 563

Did a retoucher come up with this concept?? I dig it however...

kleenex's picture
kleenex
Activity Score 45299

nice idea.

talkingisfree's picture
talkingisfree
Activity Score 2712

This is just bad and old. We're used to a better FF .

esteb's picture
esteb
Activity Score 673
dollypoppin's picture
dollypoppin
Activity Score 1423

I like art direction in this ad better, but loooove the copy of your linked product. Says "Have everyday a different ceiling".

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"Nihil sub sole novum"

Glut's picture
Glut
Activity Score 3935

Not an fresh idea

Hibon's picture
Hibon
Activity Score 3736

OK idea... OUPS... done before :-(

Simple ideas are the best !

shahidali's picture
shahidali
Activity Score 4069

I like this. Would have been better if the skies were tagged with different panoramic places of europe rather than cabs. Also, the golden skies could have come in to put more color and shades for a choice.

shahid

Beamen's picture
Beamen
Activity Score 225

Very great idea but I don't know why it seems to not work at all on me... and I'm a big fan of Audi! :o

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