Audi: Canyon
You'll never be too far away.
Advertising Agency: DDB, Milan, Italy
Creative director/Copywriter: Vicky Gitto
Art Director: Massimo Valeri
Photographer: Pierpaolo Ferrari (BLOB)
Published: October 2006
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13 Comments
benefit is there but --
Zzzzzzzzzzzzzz
wow, what's the point of this?
• http://mikelightman.com/blog •
The point is to show gigantic SUV's (perspective is sooooo bad).
FER.
Youre kidding right.
Its a 24 hour roadside assistance ad. It makes the point with the visual its just about as compellling as watching paint dry.
remind me of google earth, especially the new streetview feature "you'll never be too far away" cause we are watching you (peeping you)from somewhere of the world that VERY near you.
ha. Nice photography tho.
http://jennywhx.blogspot.com jwhx:Visionary
nice photography?
The strategy is clear, but the idea is so ordinary.
Worst Audi ad in ages. And again... Italy.
http://www.reinhardkrug.de/
on wht standard did u choose this ad for ur blog? i think u r insulting others whose gud works are also displayed in the same place.
it's a stock photo with a bad art direction. not good for audi and ddb. bad work guys
I have to say... it´s boring
welcome to marlboro country :)
I went on and on looking the ad, desperately looking for some detail I must have forgotten...
Instead, I was wrong. The ad was just that.
RIP (let it rest in peace, better if in a dustbin)
Machoman, creative director