Audi: Audi Sails
Audi goes to the sea.
For the first time, Audi takes part in the sailing class TP52 with its own boat.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Fallisi
Copywriter: Michelangelo Cianciosi
Photographer: Paolo Franco
Postproduction: Martinrainone
Published: February 2008
16 comments
You'd expect more from DDB...then again it's Italy.
Man, this is just way too literal.
You've said it. This country's advertising has some serious issues and this is the best scam they can come up with!
s not bad actually...considering their extremely average VW ads (some are terrible)
boring
lame idea. but nice artwork though.
it's no t bad, I like the visual
http://jazarah.net/
it's alrigth..
Not bad.
After all... I still don't see the excitement here. The artwork looks good to me, but still feels cold.
good use of photoshop and artdirection
RATE ME WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa
The image confuses the message.
After looking at this, you'd think Audi made a boat that has wheels on it. Poor direction.
I agree with vwray81, the copy is kind of lame " Audi goes to sea ". I want to buy a car not a boat! Unless I already own a boat and just want to buy a car related to it... i guess Italians have 2 much water around them and don't know what to do with it...
WOW! Amazing!
It looks so real
As much as the idea seems very basic and potentially underdeveloped, that execution just blew me away! Seriously, for that reason alone I love it.
nice art work
Search adsoftheworld.com for an ad from 1861 United Milan (Yamaha, November 2007)
Exactly the same idea, already seen in automotive campaigns... Enough! At least, they could avoid copying other Italian works!