17 comments

Pogi5's picture
Pogi5
253 pencils

You'd expect more from DDB...then again it's Italy.
Man, this is just way too literal.

Bye's picture
Bye
1468 pencils

You've said it. This country's advertising has some serious issues and this is the best scam they can come up with!

wkanaan's picture
wkanaan
483 pencils

s not bad actually...considering their extremely average VW ads (some are terrible)

512's picture
512
212 pencils

boring

john doe's picture
john doe
1571 pencils

lame idea. but nice artwork though.

jazarah's picture
jazarah
1262 pencils

it's no t bad, I like the visual

borges's picture
borges
66 pencils

it's alrigth..

kgeiger's picture
kgeiger
7102 pencils

Not bad.

fractalrene's picture
fractalrene
1506 pencils

After all... I still don't see the excitement here. The artwork looks good to me, but still feels cold.

sonucoues2002's picture
sonucoues2002
804 pencils

good use of photoshop and artdirection
RATE ME WORK
http://adsoftheworld.com/forum/dungeon/dhl_santa

vwray81's picture
vwray81
256 pencils

The image confuses the message.

After looking at this, you'd think Audi made a boat that has wheels on it. Poor direction.

Sopoulos's picture
Sopoulos
26 pencils

I agree with vwray81, the copy is kind of lame " Audi goes to sea ". I want to buy a car not a boat! Unless I already own a boat and just want to buy a car related to it... i guess Italians have 2 much water around them and don't know what to do with it...

Berlini89's picture
Berlini89
45 pencils

WOW! Amazing!
It looks so real

daniel ieraci's picture
daniel ieraci
333 pencils

As much as the idea seems very basic and potentially underdeveloped, that execution just blew me away! Seriously, for that reason alone I love it.

kergu's picture
kergu
6790 pencils

nice art work

veritas's picture
veritas
90 pencils

Search adsoftheworld.com for an ad from 1861 United Milan (Yamaha, November 2007)
Exactly the same idea, already seen in automotive campaigns... Enough! At least, they could avoid copying other Italian works!

goldi's picture
goldi
268 pencils

what is the idea?

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