Audi Auattro: Mountain range

A special print for Audi quattro® made of a creased paper. This advert has been published on winter sports magazines and on any other magazine related to snow activities.

Advertising Agency: DDB, Milan, Italy
Creative Director: Luca Albanese
Art Director: Alessandro Campani
Copywriter: Alessandro Mian

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14 comments

Guest's picture
Guest

This idea was done in the early 2000's. I can't remember which car company it was though. It was in Archive.

shahidali's picture
shahidali
4063 pencils

i think one was done by land rovers

shahid

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Surprised this has never been done before. Not sure if it should be solved with an asterisks but I love the thinking ;p

Guest's picture
Guest

Haha..not done before?

It´s like THE most done idea ever. Swedish agency Goss got some bronze and silvers for it about 5 years ago. From there: Every now and again.

I´d say this is about the 6th or 8th time I´ve seen it.

Guest's picture
Guest

It has been done before. I think it was for Jeep in the early 2000's.

Guest's picture
Guest

Done many times.

Watch here:

http://www.joelapompe.net/category/print-outdoor/auto-4x4/page/5/

(Una tiratina d'orecchie)

Manola Fili

Guest's picture
Guest

Wouldnt the crease flattens out after closing of magazine? All u'll see is crease lines and not the contours. It will work for posters but not a print ad in magazines. Better off copying this other 4WD ad:
http://adsoftheworld.com/media/print/subary_forester_king_of_the_hills

Guest's picture
Guest

Just another mediocre scam ad.

Guest's picture
Guest

GIA' FATTA. Lo scriviamo in italiano così magari in DDB lo capiscono meglio. Ma un po' di cultura pubblicitaria no???

Guest's picture
Guest

I've seen this kind of fake idea loads of times. After 2005 it started to annoy me.

dadada's picture
dadada
1719 pencils

in the ad, nothing says that it's snow!

Everybody is creative, be yourself.

Guest's picture
Guest

Poor execution.

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