Audi Quattro: Eagle

Audi Quattro: Eagle
Average: 4 (27 votes)

Adherence by quattro.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Director: Marcos Medeiros, Andre Kassu
Art Director: Diego Lauton
Illustrator: Marco Furtado
Account Supervisor: Paulo Kakinoff
Advertiser's Supervisor: Oscar Ferreira, Carol Derra, Isabella Filippi

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17 comments

morse's picture
11495 pencils
morseWednesday, July 4, 2012 - 11:07

It's good but very similar to this: http://adsoftheworld.com/media/print/hankook_tire_rain

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jeanjaian's picture
7 pencils
jeanjaianWednesday, July 4, 2012 - 12:14

the big idea between both campaigns: Adherence.

The first is completely different. (Tire Brand) It's about men doing the adherence.
The second, from Audi, (automobile brand) it's about funnier things, like King Kong or an eagle hunting rabbits.

Both are spectacular.

Similar, yes. In the idea.
In the execution and idea of each ad, different.

Even with the similarity, it's really hard to get to this Cannes Lions Silver ads. :)

kleenex's picture
15818 pencils
kleenexThursday, July 5, 2012 - 10:55

that ad is better than this one.

jorj's picture
638 pencils
jorjFriday, July 6, 2012 - 08:05

No, it is similar to this one: http://adsoftheworld.com/media/print/goodyear_ultra_grip_tyres_teddy_bear
Which is a copy of this one: http://adsoftheworld.com/media/print/goodyear_circles_baby?size=_original

abake's picture
1164 pencils
abakeWednesday, July 4, 2012 - 11:56

Old idea. There another very similar execution in here somewhere...

kalpesh78's picture
2525 pencils
kalpesh78Wednesday, July 4, 2012 - 13:38

@ jeanjaian. The idea is the same. execution in this one sucks.
I'd say if you're gonna lift an idea then make it better in execution. make it way better.

ideas....30 minutes nahi toh free.

Javier Davis's picture
84 pencils
Javier DavisWednesday, July 4, 2012 - 13:57

Done. http://adsoftheworld.com/media/print/goodyear_circles_bear

Nike Diesel's picture
13048 pencils
Nike DieselThursday, July 5, 2012 - 09:28

boom!

peterklaus's picture
110 pencils
peterklausWednesday, July 4, 2012 - 17:02

nice

jackcoooper's picture
93 pencils
jackcoooperWednesday, July 4, 2012 - 17:20

cannes, good

dearturki's picture
319 pencils
dearturkiThursday, July 5, 2012 - 02:30

who did it before, i think good year!

riyelam's picture
372 pencils
riyelamThursday, July 5, 2012 - 07:17

Shame on the agency... Ivan how can be copied ads are archived????

gonndo's picture
1076 pencils
gonndoThursday, July 5, 2012 - 12:41

Yes, was done before. Sorry, Mr. Serpa...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

sergiocastro's picture
4 pencils
sergiocastroThursday, July 5, 2012 - 16:52

My God! This website has become the center of the universe! I live in Brazil, and saw this campaign in Veja magazine, which is the largest magazine in the country. It was aired for a long time. It is not because appeared now in this shitty site that was copied. Hey, students go to work.

sergiocastro's picture
4 pencils
sergiocastroThursday, July 5, 2012 - 16:53

this was done before, aired before and is best done

abrahammathew's picture
6 pencils
abrahammathewFriday, July 6, 2012 - 02:29

cool concept....for perfect grip

spears ava's picture
206 pencils
spears avaFriday, July 6, 2012 - 22:44

nice