Audi: Alpine

Audi Quattro is an intelligent all-wheel drive system that continuously distributes power to the wheels while sensing the road surface. That's how you get constant traction, unsurpassed dynamics and catlike response - even on the toughest runs during winter.

Advertising Agency: Bates United, Oslo, Norway
Creative Director: Thorbjørn Naug
Art Director: Thorbjørn Naug
Copywriter: Jørgen Lauré
Photographer: Glenn Røkeberg
Account Executive: Tor Anton Bjørge
Mac Operator: Glen Eric Kolva

January 2011


JeffP's picture
810 pencils

Ski related, Norwegians will get it.

sush's picture
564 pencils

nice, i lik d execution n copy


Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Yes, Norwegians will get it - but doesn't this kinda show the opposite? The road like a ski track? That's slippery. I get what it's meant to say though, nicely found and striking visual.

brymiguel's picture
60 pencils

No. It shows that it can handle this.

AKesseli's picture
210 pencils

Throw some red and blue flags on the turns and toss in how it can do it all while maintaining speed.

TommyO's picture
1866 pencils

Why a blue trail?

Shmeremy's picture
8 pencils

Maybe it's just because I'm a sports fan and I know Audi is all about it's quatro awd, but I got it right away, without even reading the copy. Really cool visual.

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