Audi AG: Pars Pro Toto, Differential

One can't see it. One must know it.
Your Audi partner knows your Audi and its workings like no one else. A masterpiece in every detail. That's why you should bring your Audi in for regular inspections only to those with the service quality you can trust — to you Audi Service Centre. Your Audi Partner will provide competent answers to all of your questions — and service that puts you first.
100% Audi. 100% Service.

Advertising Agency: DraftFCB, Hamburg, Germany
Creative Directors: Alexander Gutt, Bill Marbach
Art Director: Andreas Miller
Copywriter: Michael Zimmermann
Photographer: Iver Hansen
Published: September 2006

7 comments

Disco Munky's picture
Disco Munky
3900 pencils

Nette Autoankündigung von den Deutschen.

Bravo.

Doin' it for the points

twelve_noon's picture
twelve_noon
617 pencils

absolutely basic.

Stigset's picture
Stigset
1454 pencils

These are a bit boring in my opinion, and as said above very basic.

addyhoch10's picture
addyhoch10
2592 pencils

this ad may look interesting to audi service staff.
but most drivers are rather interested in the "toto", not the "pars"

if at all, these may work with really spectacular, less technical pictures

Beatboxer's picture
Beatboxer
1517 pencils

a BIT boring, you said?

Umlaut's picture
Umlaut
199 pencils

One must not look at these for long. One must not waste one's time.

kc_brock's picture
kc_brock
703 pencils

this style of a.d. is sooooo overdone in the past couple years.

awesome 3-d modeling though.
where's the c-g credit?

rd

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