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Audi A4 Avant: Thermo vision, Back
New Audi A4 Avant. Turn on your senses.
Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Directors: Gallardo Hugo, Guerrera Francesco
Copywriter: Lampugnani Nicola
Photographer: Garrigosa Studio
Postproduction: Garrigosa Studio
Published: May 2008
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Comments
What is this about?
"New Audi A4 Avant. Turn on your senses." What senses? Why some people are highlighted and others dont? Are shiny people shiny beacause they see Audi? Are they turned on? Maybe bodycopy would help? What about title? What thermo vision? Is it some kind of new techno-feature?
Someone? Please?
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Trifles make perfection, and perfection is no trifle.
because it makes no sense at all, so we have to turn it on...
Me thinks that this idea can only work on a TVC
Not sure! but I think it´s supposed to be more like a thermal image... those who are looking at the car appear in red.
that makes sense. but in this case those ads are lame and the line is total crap.
great!
Terrible.
The product that lights/fires you up or something like that... Such a trite and overused idea than the apparently unusual photography technique can't make it acceptable.
Good for the Eighties, we are in 2008.
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