Audi A1: The big idea condensed, Master

The new A1 big idea condensed.

Advertising Agency: BBH London, UK
Creative Directors: Kevin Stark, Nick Kidney
Art Directors: Mark Reddy, Adrian Rossi
Copywriter: Alex Grieve
Designer / Illustrator: Rich Kennedy

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9 comments

Guest's picture
Guest

Like it very much. The idea strikes.

atb2005's picture
atb2005
13567 pencils

Too much going on. Fail.

Guest's picture
Guest

Please tell me this is not from BBH London!!!!!! OMG.

Guest's picture
Guest

got my attention. thats all to it

silvi's picture
silvi
4172 pencils

Clean and nice

KunIstvan's picture
KunIstvan
26 pencils

I wouldn't call it clean at all. Arranged, yes, clean no. Still, I love it. A strong 7 stars from me.

Billoughsby's picture
Billoughsby
5091 pencils

I judge this the least successful of the series specifically because icons, which is what this series is about, take a back seat (pun intended or not) to words -- A1, BIG, IDEA and CONDENSED. The other three in this series stay on-point and pull off the scheme nicely. If this is the only one you saw, you'd think the whole idea a mess, I 'spect.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AssassinX's picture
AssassinX
1329 pencils

Very good art direction. Love it.

Guest's picture
Guest

it looks like a car leaving a smoke cloud big as hell. fail

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