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Lobster

Agency Network: 
Published/Aired: 
October 2008
Description: 

Print advertisment created by Linksus, China for Aucma, within the category: House, Garden.

Fresh keeping.

Advertising Agency: Linksus, Beijing, China
Creative Director: Polar Qiao
Art Directors: Polar Qiao, Luo Ze, Huo Quansheng, Jing Youjia
Copywriter: Liu Danqing
Photographers: Wang Qiang, Hui Jing

Comments (26)

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gameboy's picture
gameboy

I feel like an idiot, someone please explain the concept.

repele's picture
repele
Activity Score 14

"your meat now smells and taste like the lobster at it´s side"

ahpitt's picture
ahpitt
Activity Score 342

As fresh as a real lobster?

Btw, the photo retouching is good.

cocochiller's picture
cocochiller
Activity Score 146

Terrible.

Guest commenter's picture
Guest commenter

"your meat now smells and taste like the lobster at it´s side"

Checho's picture
Checho
Activity Score 308

with this new fridge, you will not mix the taste of your foods...

Favete's picture
Favete
Activity Score 365

Mmm this kinda looks more like "Guest Comment" said 2 lines before. That "keep freshing" ruins it.

Guest commenter's picture
Guest commenter
Crisp One's picture
Crisp One
Activity Score 2005

The art direction on the other campaign i like more, idea is the exact same, but the execution is better, i like the cartoon look since they are going to be merging foods. Or it could just be because the photochop on the lobster looks dick., why didn't they just use take their own pic of a pea with a macro lens... this pea looks like its off the net.

the fish is coolest lookn out of all of them

Guest commenter's picture
Guest commenter

this ad says: my lobster will taste like cow?
i don't wanna this product

Felsss's picture
Felsss

but the art direction is perfect!

Guest commenter's picture
Guest commenter

Nice art direction and photo retouch

louie_wang's picture
louie_wang
Activity Score 160

罗泽好棒,polar好棒!

tinobubble2's picture
tinobubble2

it means that smell of the food can be mixed. maybe the losbster does not has the real tastes like losbster but beef,i think.

willwei's picture
willwei
Activity Score 25

你们太猥琐,做的这么有创意还让不让人干广告了!!!!!!

tinobubble2's picture
tinobubble2

the concept is right. the slogan is relatively weak.

tinobubble2's picture
tinobubble2

the concept and execution is good,but slogan is relatively weak.

Guest commenter's picture
Guest commenter

i like that sushi lobster, it seems so cute and friendly.

Guest commenter's picture
Guest commenter

沙发!

STRTLRS's picture
STRTLRS
Activity Score 1601

---------------
I think, therefore... yeah.

manu adithya's picture
manu adithya
Activity Score 82

i like is job

dew drops's picture
dew drops
Activity Score 90

i have seen this idea before

STRTLRS's picture
STRTLRS
Activity Score 1601

沙发! 沙发! 沙发! 沙发! 沙发! 沙发!

www.storytellerscreative.com

---------------
I think, therefore... yeah.

tati fati's picture
tati fati
Activity Score 9

est ce que quelqu'un peut m'expliquer l'idée prck j'ai rien compris hh

Crab's picture
Crab

U guys put them on the website b4 clients launch them.
That is disgusting!
Shame on U!

Guest's picture
Guest

Inside this fridge, your lobster will turn into some unrecognizable meat creature.

Disgusting.

Is the fridge radioactive or something?

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