Fresh keeping.
Advertising Agency: Linksus, Beijing, China
Creative Director: Polar Qiao
Art Directors: Polar Qiao, Luo Ze, Huo Quansheng, Jing Youjia
Copywriter: Liu Danqing
Photographers: Wang Qiang, Hui Jing
Published: October 2008
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26 Comments
I feel like an idiot, someone please explain the concept.
"your meat now smells and taste like the lobster at it´s side"
As fresh as a real lobster?
Btw, the photo retouching is good.
Terrible.
hillaryfisher.info
"your meat now smells and taste like the lobster at it´s side"
with this new fridge, you will not mix the taste of your foods...
Mmm this kinda looks more like "Guest Comment" said 2 lines before. That "keep freshing" ruins it.
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Change it, change it now coz they will tomorrow.
AD MIROR
http://www.coupsdepub.com/article-24232432.html
The art direction on the other campaign i like more, idea is the exact same, but the execution is better, i like the cartoon look since they are going to be merging foods. Or it could just be because the photochop on the lobster looks dick., why didn't they just use take their own pic of a pea with a macro lens... this pea looks like its off the net.
the fish is coolest lookn out of all of them
this ad says: my lobster will taste like cow?
i don't wanna this product
but the art direction is perfect!
Nice art direction and photo retouch
罗泽好棒，polar好棒！
it means that smell of the food can be mixed. maybe the losbster does not has the real tastes like losbster but beef,i think.
你们太猥琐，做的这么有创意还让不让人干广告了！！！！！！
the concept is right. the slogan is relatively weak.
the concept and execution is good,but slogan is relatively weak.
i like that sushi lobster, it seems so cute and friendly.
沙发!
This series was clearer and better...
http://adsoftheworld.com/media/print/brandt_refrigerators_cheeze_rabbit
www.storytellerscreative.com
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i like is job
i have seen this idea before
沙发! 沙发! 沙发! 沙发! 沙发! 沙发!
www.storytellerscreative.com
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est ce que quelqu'un peut m'expliquer l'idée prck j'ai rien compris hh
U guys put them on the website b4 clients launch them.
That is disgusting!
Shame on U!
Inside this fridge, your lobster will turn into some unrecognizable meat creature.
Disgusting.
Is the fridge radioactive or something?