Auckland Zoo: Palm Oil Free Shopping Guide
Buy Palm Oil Free
Know the real cost of your shopping.
Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.
Advertising Agency: Ogilvy Auckland New Zealand
Executive Creative Director: Damon O'Leary
Creative Director: Dave Nash
Creative Group Head: Darran Wong Kam
Creatives: Adam Barnes, James O'Sullivan
Designers: James Showler, James Wendelborn, Gary Horne
Retoucher: Dan Spataru
Account Team: Michaela Kerr, Olivia Gavan
Published: November 2011