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Palm Oil Free Shopping Guide

Agency: 
Published/Aired: 
November 2011
Description: 

Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.

Print advertisment created by Ogilvy, New Zealand for Auckland Zoo, within the category: Recreation, Leisure.

Buy Palm Oil Free
Know the real cost of your shopping.

Advertising Agency: Ogilvy Auckland New Zealand
Executive Creative Director: Damon O'Leary
Creative Director: Dave Nash
Creative Group Head: Darran Wong Kam
Creatives: Adam Barnes, James O'Sullivan
Designers: James Showler, James Wendelborn, Gary Horne
Retoucher: Dan Spataru
Account Team: Michaela Kerr, Olivia Gavan

Comments (6)

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Highest Rated

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Liked as, bro. ;)

The Jobless Writer
Will Think for Salary

iambusy's picture
iambusy
Activity Score 2219

somethings lacking...its weak.

busy.

Andrej's picture
Andrej
Activity Score 656

I think what's lacking is the connection between palm oil and orangutans. Not everyone knows how those two are related.

Lemonlove's picture
Lemonlove
Activity Score 20

I completely missed the point of this...Think grocery store offers layout just turns people off actually reading it.

kleenex's picture
kleenex
Activity Score 47675

UMMMM not really getting it.

kleenex's picture
kleenex
Activity Score 47675

UMMMM not really getting it.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Liked as, bro. ;)

The Jobless Writer
Will Think for Salary

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