Auckland Zoo: Palm Oil Free Shopping Guide

Buy Palm Oil Free
Know the real cost of your shopping.

Palm oil plantations are the main cause of orangutan depopulation worldwide. To launch their Palm Oil Free Shopping Guide during Orangutan Caring Week, Auckland Zoo, via Ogilvy, ran this press ad advising people that the cost of their weekly groceries might be more than they think.

Advertising Agency: Ogilvy Auckland New Zealand
Executive Creative Director: Damon O'Leary
Creative Director: Dave Nash
Creative Group Head: Darran Wong Kam
Creatives: Adam Barnes, James O'Sullivan
Designers: James Showler, James Wendelborn, Gary Horne
Retoucher: Dan Spataru
Account Team: Michaela Kerr, Olivia Gavan
Published: November 2011

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6 comments

iambusy's picture
iambusy
2219 pencils

somethings lacking...its weak.

busy.

Andrej's picture
Andrej
656 pencils

I think what's lacking is the connection between palm oil and orangutans. Not everyone knows how those two are related.

Lemonlove's picture
Lemonlove
20 pencils

I completely missed the point of this...Think grocery store offers layout just turns people off actually reading it.

kleenex's picture
kleenex
26914 pencils

UMMMM not really getting it.

kleenex's picture
kleenex
26914 pencils

UMMMM not really getting it.

Roger Keynes's picture
Roger Keynes
5498 pencils

Liked as, bro. ;)

Will Think for Salary

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