They all count

October 2009

Print advertisment created by BBDO, New Zealand for Auckland Architecture Association, within the category: Public Interest, NGO.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl Fleet
Art Directors: Edwin Hughan
Designer: Renee Lam
Copywriters: Edwin Hughan
Account Managers: Jo Wealleans, Stefanie Robertson

Comments (12)

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Highest Rated

Guest's picture

whorehouse is of a lower class

Guest's picture

Best work our of Colenso BBDO, Auckland

Klidesign's picture
Activity Score 209


mikeelrapido's picture
Activity Score 1929

??? I don't get it.


tirthomitro's picture
Activity Score 2758


they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

what's with the 80s AD?

silvi's picture
Activity Score 4172

Boring. I don´t want to read. i want ad entertain me or shock me.
No quiero leer tanto. Quiero que la publicidad me divieta o me impacte.

Guest's picture

the head line did not do enough to grab my attention. i cant (along with most people who view this ad) be bothered reading all that text. very borring.

soya2's picture
Activity Score 134

too much copy i think..... even it was beautifully designed..... but I don't like the tag line..... and I don't even want to read the small text....

Sydney based jake's picture
Sydney based jake
Activity Score 115

So you're saying Judge a book by its cover???????????
Interesting concept.

A stranger abroad's picture
A stranger abroad
Activity Score 427

What's the difference between a whorehouse and brothel I wonder? None as far as I know, but heck, mention both words in an effort to be provocative. Nothing wrong with that as such if you have nothing else to say, but given the disaster zone that is Auckland architecture, and the depth of public feeling on the issue, I am sure more compelling headlines could be found.

Guest's picture

whorehouse is of a lower class

Guest's picture

Mr. Nick Worthington
Could you be kind enough to tell us what the brief said for this ad?
no idea what this ad is trying to achieve.