AT&T: Lifesaver

Introducing the nation's first waterproof Android tablet: The Pantech Element

Advertising Agency: Y&R Bravo, Miami, USA
Creative Directors: Carlos Tornell, Héctor Benítez
Art Director: Cristina Serarols
Copywriter: Shaday Silva
Account: Esteban Bird
Published: January 2013

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Siddarth Basavaraj's picture
Siddarth Basavaraj
1673 pencils

haha funny

Love creating ads..

dotunbello's picture
138 pencils


Owolawi's picture
1475 pencils

I abso-freakin-lutely love it!

tazyboy's picture
777 pencils

Kool idea.. like it...

Tero Ylitalo's picture
Tero Ylitalo
583 pencils

Excellent approach, makes you want to find out more. BUT. What to do next? Should I go to a specific campaign site? Or google it? Or visit AT&T?

Roger Keynes's picture
Roger Keynes
5497 pencils

Anyone else thinking that this is an obvious answer? As in, nowhere else to go... and as a result... unsurprising.

Will Think for Salary

Nike Diesel's picture
Nike Diesel
13339 pencils

plus they make all kinds of vinyl toys of it now, so I totally agree with you.

feysal's picture
2175 pencils


groovy baby!

celini's picture
90 pencils

Fantástica publicidad gráfica. Enhorabuena.

kleenex's picture
26203 pencils

Cute ad

Klara K.'s picture
Klara K.
2695 pencils

It needs a little umpf. Feels very flat.

philippertl's picture
656 pencils

Sweet! :-)

chihirokiss's picture
74 pencils

really cute ad. puts a smile on your face. : )

vctr57's picture
3 pencils


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