ATSS Burglar Alarm System: Villa

Advertising Agency: McCann Erickson, India
Executive Creative Director: Prasoon Joshi
Creative Director: Anshumani Khanna, Denzil Machado
Copywriter: Saurabh Dubey
Art Directors: Harshik Suraiya, Denzil Machado
Production company: InnGraphic creative outsourcing
Agency Producer: Meraj Khan
Illustrator: Staudt Agnes

July, 2012


DebLA's picture
2 pencils

Ogilvy's are so much better! Clean, clear. Relatable.
ME's is actually frightening. What possible feeling could a castle tied in a knot evoke? Not relatable.
Way too much self praise on the CGI side - no messaging for the client/product at all. Unless you live in Mediaeval England.

andreea.munteanu's picture
4 pencils

copy cat...

Crash's picture
193 pencils


feysal's picture
2561 pencils

nice cg work ... but if the concepts copied...well too bad

groovy baby!

LittleJoe's picture
345 pencils

Who can understand It is about Security Systems..?!???'s picture
288 pencils

Now this is too much.

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

So is this house is lifted off the ground.
by the the twisty thing going under it?
it's a shame the idea isn't sold well or clear enough by the art.

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