July 2012

Print advertisment created by McCann, India for ATSS Burglar Alarm System, within the category: Professional Services.

Advertising Agency: McCann Erickson, India
Executive Creative Director: Prasoon Joshi
Creative Director: Anshumani Khanna, Denzil Machado
Copywriter: Saurabh Dubey
Art Directors: Harshik Suraiya, Denzil Machado
Production company: InnGraphic creative outsourcing
Agency Producer: Meraj Khan
Illustrator: Staudt Agnes

Comments (8)

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DebLA's picture
Activity Score 2

Ogilvy's are so much better! Clean, clear. Relatable.
ME's is actually frightening. What possible feeling could a castle tied in a knot evoke? Not relatable.
Way too much self praise on the CGI side - no messaging for the client/product at all. Unless you live in Mediaeval England.

andreea.munteanu's picture
Activity Score 4

copy cat...

Crash's picture
Activity Score 193


feysal's picture
Activity Score 2567

nice cg work ... but if the concepts copied...well too bad

groovy baby!

LittleJoe's picture
Activity Score 345

Who can understand It is about Security Systems..?!???'s picture
Activity Score 288

Now this is too much.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

So is this house is lifted off the ground.
by the the twisty thing going under it?
it's a shame the idea isn't sold well or clear enough by the art.

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