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Published/Aired: 
December 2010
12760
Description: 

Print advertisment created by McCann, India for ATSS Burglar Alarm System, within the category: Professional Services.

Turns them informers.
ATSS Burglar Alarm System

Advertising Agency: McCann Worldgroup, Mumbai, India
National Creative Director: Prasoon Joshi
Executive Creative Directors: P K Anil
Creative Directors: Kapil Tammal
Art Directors: Gagan Bindra, Kapil Tammal, Pramod Chavan
Copywriters: P K Anil
Digital Artist: Paintbox
Photographer: Himmat Singh Shekhawat

Comments (11)

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Highest Rated

Billoughsby's picture
Billoughsby
Activity Score 5142

So he's throwing the Liberty Bell through the window, where it will land on the floor the other side of the window with one clang and one thud. Is this the fantastic possibility they're trying to evoke?

Then "No."

That's it.

dean viii's picture
dean viii
Activity Score 1686

Bad headline. You don't even need a headline. The great writers know when not to write.

luispiter's picture
luispiter
Activity Score 2756

ok... its good ... i like it

jackblack's picture
jackblack
Activity Score 2355

Horrible line. Like the concept though.

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Yes, the words are a worry. Like the bell; I hope he has earmuffs under that ski mask. Having tinnitus sounds terrible.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

dalatando's picture
dalatando
Activity Score 11

I like the idea but think that it doesnt quite work because breaking a window would cause noise anyway so the idea of the burglars breaking in with bells isn´t that clever. if for instance the burglar was wearing bells the concept would in my opinion be stronger

Billoughsby's picture
Billoughsby
Activity Score 5142

So he's throwing the Liberty Bell through the window, where it will land on the floor the other side of the window with one clang and one thud. Is this the fantastic possibility they're trying to evoke?

Then "No."

That's it.

Nude Copy's picture
Nude Copy
Activity Score 1054

holy cow...thts wat i call good idea bad execution...this is when ads get done just for the sake of showing off ideas when the CD gets worst nightmares in a tired sleep which he interprets as a bright idea the next morning...this is serios reputation problm ok

Tspot's picture
Tspot
Activity Score 241

Concept is alright, though i sort of agree with dalatando that it doesn't quite work.
Tagline ruins it altogether.

Glut's picture
Glut
Activity Score 3935

too explained

Lazarus's picture
Lazarus
Activity Score 1536

Like the idea. Think they need a new writer though.

Yarp's picture
Yarp
Activity Score 385

Is headline that a Snow lyric?

Informer, ya' no say dadda me Snow me I"ll go blame,
A licky Boom Boom Down.
Detective mon a says a did a me Snow me stab somewhere down the lane,
A licky Boom Boom Down.
Informer, ya' no say dadda me Snow me I"ll go blame,
A licky Boom Boom Down.
Detective mon a says a did a me Snow me stab somewhere down the lane,
A licky Boom Boom Down.

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