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Statue

Agency: 
Published/Aired: 
March 2012
Description: 

In the dark things could be anywhere.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Digital Artist: Agustín Castro
Account Director: Hernan Elliot

Comments (14)

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Highest Rated

sush's picture
sush
Activity Score 564

nice photography but i think the copy failed 50%

sue

fadirahhal's picture
fadirahhal
Activity Score 235

and?

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Yes, things could be anywhere in the dark. Why are ATMA lights any better than, say, a candle, or a torch maybe, or a small robot with a burning clown face? This is almost half an ad, almost. Nice photo though.

Tejónidas's picture
Tejónidas
Activity Score 246

a small robot with a burning clown face... hahahahahahahahahaha

ace85le's picture
ace85le
Activity Score 3939

The execution saves the day.

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bobby666's picture
bobby666
Activity Score 1460

nothing great... sorry fellas

bate_palmas's picture
bate_palmas
Activity Score 1479

COME ON! What kind of an insight is that?!!

darrenabriel's picture
darrenabriel
Activity Score 54

one word. confusing.

bate_palmas's picture
bate_palmas
Activity Score 1479

I don't think there's anything confusing about this at all. In the dark, it's difficult to see. The clue is in the headline.

It's just a rubbish ad.

Sorry.

observant vicky's picture
observant vicky
Activity Score 194

I agreed things could be anywhere in the dark but why I opt ATMA light why not candle or torch ?

kleenex's picture
kleenex
Activity Score 43493

not that great of an ad imo.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

'Brief from client' and 'insight from agency' could have helped to understand why this ad was made.

andylefty's picture
andylefty
Activity Score 4535

A long erm. Seems like a good brief.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

...no

sush's picture
sush
Activity Score 564

nice photography but i think the copy failed 50%

sue

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