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Polar Bear

Agency: 
Published/Aired: 
March 2012
Description: 

Cold meets silence

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Directors: Irene Arteaga, Juan Javier Peña, Ricardo Casal
Photographers: Lucila Blumencweig / Glow Images
Digital Artist: Gabriel Alomar
Account Director: Hernan Elliot

Comments (13)

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Highest Rated

imagineit's picture
imagineit
Activity Score 550

I don't get it....

MichaelJohnson's picture
MichaelJohnson
Activity Score 232

You cannot be serious?!

Hadrons's picture
Hadrons
Activity Score 6017

I love polar bears. I really love polar bears (especially their sweet wet noses!).

I would love it if the WWF (or the equivalent) would sue this stupid, incompetent, asinine, amateur, lobotomized creative team. (lack of)

And then beat them.
And beat them again.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

AlvarezArt's picture
AlvarezArt
Activity Score 82

Did someone say end of a creative career? wow this is just terrible!

jazzringz's picture
jazzringz
Activity Score 104

And beat them again and again.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

terrible!!!

mertos's picture
mertos
Activity Score 904

no

somecopywriter's picture
somecopywriter
Activity Score 1113

Wrong on so many levels.

CommandZ's picture
CommandZ
Activity Score 2498

Del Campo Nazca Saatchi & Saatchi should get Cannes gold for their BGH Air Conditioner work. This shite would be the polar opposite (sorry). http://adsoftheworld.com/media/tv/bgh_air_conditioner_friends

brookjohnston's picture
brookjohnston
Activity Score 296

Ha!

....should've just done the arctic animals as mimes. Brief solved. TBWA - i'll be awaiting your job offer.

MK-tessa's picture
MK-tessa
Activity Score 216

PS. DID THEY REALLY NEED THREE ART DIRECTORS FOR THIS!?

Capitol letters = yelling.

Seriously though, three? This looks like beginner student work. So sad.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

CapitAL letters = spelling.

Hadrons's picture
Hadrons
Activity Score 6017

That translates into - 3 new available Art Directors jobs on the market.

Good luck to all the creative guys here.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

imagineit's picture
imagineit
Activity Score 550

I don't get it....

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