Atma Lite: Fight the dark side, 1

Advertising Agency: Savaglio\TBWA, Buenos Aires, Argentina

9 comments

esteb's picture
esteb
673 pencils

Very nice.

truecopy's picture
truecopy
400 pencils

Love this campaign. Beautiful art direction.

"Sex sells. Truth even better." - A friend

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

The cinnamon buns and the whole nine yards! : )

Cute.

teenie's picture
teenie
1894 pencils

Nice. Simple. Hard to believe no one's done it before.

I prefer the Star Wars bit from Arrested Development, but that's just me.

micabdo's picture
micabdo
25 pencils

LOL, The word “Atma” means “Darkness” in Arabic

Runep's picture
Runep
50 pencils

VERY SIMPLE. I LIKE IT!

funky_frogii's picture
funky_frogii
2536 pencils

just cooooooooooooooooool ad......clearly explaining the line...good job

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Zeus's picture
Zeus
912 pencils

Who is the Creative Director? George Lucas?

panasit's picture
panasit
687 pencils

I like the campaign (a lot really) but this is the worst one. I felt like she's a Star Wars fan holding the light saber in the room for no reason. I guess it's the composition that bugs me.

-Tung
--good idea is enemy of great idea

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