Atma Hairdryers: Brunette

Salon hair at home.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Photographer: Lucila Blumencweig
Digital Artist: Walter Becker
Account Director: Hernan Elliot
Modelmaker: Leandro Sivori
Published: March 2012

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13 comments

Misstree's picture
Misstree
425 pencils

Very nice! Almost has that "Why didn't i think of this?!? It's so friggin' simple" feel to it.

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Not all who wander are lost.

Wordfruit's picture
Wordfruit
1023 pencils

To me it's a concept without a convincing connection to the product - it doesn't persuade me that Atma is good because it doesn't tell me anything tangible about Atma. Neither does it position the product in my mind as salon-standard. If it was in the hands of an award-winning hairdresser, for example, could it be stronger in that way?

Gualcor's picture
Gualcor
972 pencils

Don't get so rational, it just sells the fantasy of having a hair saloon. As you see this, you just and smile.

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gbl's picture
gbl
451 pencils

looks very "salon standard" to me. Real catchy and self-explaining image. Cool stuff, guys.

kleenex's picture
kleenex
30048 pencils

I love it.

Ed Rapport's picture
Ed Rapport
724 pencils

Kind of seen this type of execution before with the hand extending from something... Not impressed:-(

P.G. Aditya's picture
P.G. Aditya
40 pencils

Before I read the copy, on the thumbnail, I thought- Wow, this must be a great ad cause I loved the visual. But I second Wordfruit. No connect.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

good art work. nice ad

CuriousPencil's picture
CuriousPencil
4227 pencils

Almost perfectly impressed by these, then I saw the scissors on the last ad. Apart from that *misleading advertising*, this is a nice set.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

The idea of a hand coming out of a product is novel or new... but ya i like these set of ads.

saherwafai's picture
saherwafai
114 pencils

love the art, and the idea is nice too

morse's picture
morse
16049 pencils

Very cool job.

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sc8558's picture
sc8558
8 pencils

太有创意了

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