ATMA Emergency Lights: Statue

In the dark things could be anywhere.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Digital Artist: Agustín Castro
Account Director: Hernan Elliot
Published: March 2012

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14 comments

fadirahhal's picture
fadirahhal
231 pencils

and?

CuriousPencil's picture
CuriousPencil
4227 pencils

Yes, things could be anywhere in the dark. Why are ATMA lights any better than, say, a candle, or a torch maybe, or a small robot with a burning clown face? This is almost half an ad, almost. Nice photo though.

Tejónidas's picture
Tejónidas
244 pencils

a small robot with a burning clown face... hahahahahahahahahaha

ace85le's picture
ace85le
3939 pencils

The execution saves the day.

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bobby666's picture
bobby666
1460 pencils

nothing great... sorry fellas

bate_palmas's picture
bate_palmas
1479 pencils

COME ON! What kind of an insight is that?!!

darrenabriel's picture
darrenabriel
54 pencils

one word. confusing.

bate_palmas's picture
bate_palmas
1479 pencils

I don't think there's anything confusing about this at all. In the dark, it's difficult to see. The clue is in the headline.

It's just a rubbish ad.

Sorry.

observant vicky's picture
observant vicky
194 pencils

I agreed things could be anywhere in the dark but why I opt ATMA light why not candle or torch ?

kleenex's picture
kleenex
26231 pencils

not that great of an ad imo.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

'Brief from client' and 'insight from agency' could have helped to understand why this ad was made.

andylefty's picture
andylefty
4533 pencils

A long erm. Seems like a good brief.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

...no

sush's picture
sush
518 pencils

nice photography but i think the copy failed 50%

sue

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