March 2012

Print advertisment created by TBWA, Argentina for Atma, within the category: Electronics, Technology.

Salon hair at home.

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Director: Jorge Martinez
Copywriter: Jorge Muñoz
Photographer: Lucila Blumencweig
Digital Artist: Walter Becker
Account Director: Hernan Elliot
Modelmaker: Leandro Sivori

Comments (13)

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Highest Rated

saherwafai's picture
Activity Score 114

love the art, and the idea is nice too

Misstree's picture
Activity Score 425

Very nice! Almost has that "Why didn't i think of this?!? It's so friggin' simple" feel to it.


Not all who wander are lost.

Wordfruit's picture
Activity Score 1023

To me it's a concept without a convincing connection to the product - it doesn't persuade me that Atma is good because it doesn't tell me anything tangible about Atma. Neither does it position the product in my mind as salon-standard. If it was in the hands of an award-winning hairdresser, for example, could it be stronger in that way?

Gualcor's picture
Activity Score 978

Don't get so rational, it just sells the fantasy of having a hair saloon. As you see this, you just and smile.

Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.

gbl's picture
Activity Score 451

looks very "salon standard" to me. Real catchy and self-explaining image. Cool stuff, guys.

kleenex's picture
Activity Score 46971

I love it.

Ed Rapport's picture
Ed Rapport
Activity Score 724

Kind of seen this type of execution before with the hand extending from something... Not impressed:-(

P.G. Aditya's picture
P.G. Aditya
Activity Score 40

Before I read the copy, on the thumbnail, I thought- Wow, this must be a great ad cause I loved the visual. But I second Wordfruit. No connect.

MicheleVirgilio's picture
Activity Score 2617

good art work. nice ad

CuriousPencil's picture
Activity Score 4225

Almost perfectly impressed by these, then I saw the scissors on the last ad. Apart from that *misleading advertising*, this is a nice set.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

The idea of a hand coming out of a product is novel or new... but ya i like these set of ads.

saherwafai's picture
Activity Score 114

love the art, and the idea is nice too

morse's picture
Activity Score 17691

Very cool job.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sc8558's picture
Activity Score 8