ATMA Air Conditioners: Polar Bear

Cold meets silence

Advertising Agency: TBWA\Buenos Aires, Argentina
Executive Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda
Creative Director: Roberto Leston
Art Directors: Irene Arteaga, Juan Javier Peña, Ricardo Casal
Photographers: Lucila Blumencweig / Glow Images
Digital Artist: Gabriel Alomar
Account Director: Hernan Elliot
Published: March 2012

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13 comments

MichaelJohnson's picture
MichaelJohnson
236 pencils

You cannot be serious?!

Hadrons's picture
Hadrons
5743 pencils

I love polar bears. I really love polar bears (especially their sweet wet noses!).

I would love it if the WWF (or the equivalent) would sue this stupid, incompetent, asinine, amateur, lobotomized creative team. (lack of)

And then beat them.
And beat them again.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

AlvarezArt's picture
AlvarezArt
82 pencils

Did someone say end of a creative career? wow this is just terrible!

jazzringz's picture
jazzringz
104 pencils

And beat them again and again.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

terrible!!!

mertos's picture
mertos
899 pencils

no

somecopywriter's picture
somecopywriter
1099 pencils

Wrong on so many levels.

CommandZ's picture
CommandZ
2472 pencils

Del Campo Nazca Saatchi & Saatchi should get Cannes gold for their BGH Air Conditioner work. This shite would be the polar opposite (sorry). http://adsoftheworld.com/media/tv/bgh_air_conditioner_friends

brookjohnston's picture
brookjohnston
296 pencils

Ha!

....should've just done the arctic animals as mimes. Brief solved. TBWA - i'll be awaiting your job offer.

MK-tessa's picture
MK-tessa
216 pencils

PS. DID THEY REALLY NEED THREE ART DIRECTORS FOR THIS!?

Capitol letters = yelling.

Seriously though, three? This looks like beginner student work. So sad.

CuriousPencil's picture
CuriousPencil
4227 pencils

CapitAL letters = spelling.

Hadrons's picture
Hadrons
5743 pencils

That translates into - 3 new available Art Directors jobs on the market.

Good luck to all the creative guys here.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

imagineit's picture
imagineit
552 pencils

I don't get it....

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