Atlantis Weathergear: Wave
Don't let the weather get you
Advertising Agency: Mullen, Wenham, USA
Chief Creative Officer: Edward Boches
Executive Creative Director: Mark Wenneker
Group Creative Directors: Michael Ancevic, Stephen Mietelski
Copywriter: Karen Schwartz
Art Director: Bo Deng
Digital Retoucher: David Onessimo, Refine Images
Account Service: Stephen Larkin
Art Buying: Tracy Maidment
Print Producer: AJ Hodgson
13 comments
weather or water?
life saver clothes!!!!!!!!!!!!!!11
I sail open sea and I can tell you that this image is so wrong and so disturbing in so many ways.
It doesn't make me wanna buy the clothes - no way!
what a nice ad mind blowing.
roshan somi
I think that's nice. It's a particular way to sell clothes. Very good copy and art direction too.
Like the imagery, but I'm sure if the concept is correct. I believe if the clouds were jaw shaped it would make the point clearer. Agree with John Doe.
hooray. more "stuff that looks like other stuff" D minus
weakness.
mmmm dont like the copy...maybe: The weather can be danger..
Copy is uber lame.
SJB
the boat is too small for the photo...
I would get slapped with this idea.