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Israel

Agency: 
Published/Aired: 
April 2008
Description: 

Times have changed. Take the opportunity and travel.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Lucas Heck
Copywriter: Filipe Medici
Illustrator: Carlos Fonseca

Comments (39)

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Highest Rated

lauke's picture
lauke
Activity Score 112

"Jet"
Do you really think that I put a comment as "nobody" and then I put the same comment right below to try fool someone???
Or do you think that maybe I put the comment and then I realize that I was not login in. So I put again because I would like the people to know my opinion about the AD.
What do you think?
The answer is not so hard my friend.

Khandakhulu's picture
Khandakhulu
Activity Score 17

times may have changed, really???

Jainas's picture
Jainas

Brilliant illustration and nice insight, but the font choice seems a bit weak...

Wordnerd's picture
Wordnerd
Activity Score 6692

nice insight??

jai hind's picture
jai hind
Activity Score 356

has the agency gone nuts, it was not called israel in those times and also until 1948 when the jewish terrorists stole the lands of the poor arabs with the help of their imperial masters

jai hind
art director

Guest commenter's picture
Guest commenter

Bullshit, Israel was taken from the Hebrew in 2000 AC.

rcantalice's picture
rcantalice
Activity Score 37

you meant B.C. (In portuguese AC means "antes de de Cristo", which translated to english is "before Christ")

jai hind's picture
jai hind
Activity Score 356

very bad and very insensitive ad

jai hind
art director

Ryan Lancaswer's picture
Ryan Lancaswer

Brilhant!!!!! Congrats!!!! Gold Lion!!!!!

Nthngmn's picture
Nthngmn
Activity Score 626

Gold Lion? are you mental?

jai hind's picture
jai hind
Activity Score 356

abey ryan lancaswer chootia hai kya, (are you a stupid, ryan)

do you know the value of a Gold Lion, in all its history of it has never gone for a piece of shit.

jai hind
art director

rcantalice's picture
rcantalice
Activity Score 37

Great ads! And extremely beautiful

veroruvioli's picture
veroruvioli
Activity Score 82

Times havent changed. Only technology have changed.

-Argentine copywriter for export-

petek's picture
petek
Activity Score 1894

i just booked a holiday in bagdad

consolidated.db's picture
consolidated.db
Activity Score 545

big sack

Col. Mustard's picture
Col. Mustard

Well, I Think it's a great piece of advertising! Haven't seen one like this in a long time!

Guest commenter's picture
Guest commenter

Very nice, very fresh. a diferent way of thinking. I like it.

lauke's picture
lauke
Activity Score 112

Very nice, very fresh. Different way of thinking. I like it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

So you post a comment as a guest first, and then you leave a "copy-and-paste" comment right after it?

You Brazilians just kill me!!!

lauke's picture
lauke
Activity Score 112

:)

lauke's picture
lauke
Activity Score 112

"Jet"
Do you really think that I put a comment as "nobody" and then I put the same comment right below to try fool someone???
Or do you think that maybe I put the comment and then I realize that I was not login in. So I put again because I would like the people to know my opinion about the AD.
What do you think?
The answer is not so hard my friend.

Jonaht M.'s picture
Jonaht M.

I liked as well. Great Illustration and concept. Congrats!!!

Guest commenter's picture
Guest commenter

A plea for shit.

Mark F. 's picture
Mark F.

It's all about diplomacy! Fantastic! Silver Lion I guess.

Calibarak's picture
Calibarak
Activity Score 302

Bleh

Disco Munky's picture
Disco Munky
Activity Score 3890

Not that great. The times, they aren't a changing.

Doin' it for the points

getconnected2001's picture
getconnected2001
Activity Score 987

Whats making so may people love this ad?

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Hashish?

Wordnerd's picture
Wordnerd
Activity Score 6692

being employed in that agency?

dadada's picture
dadada
Activity Score 1720

loving israel

Everybody is creative, be yourself.

andré ™'s picture
andré ™
Activity Score 144

Really good illustrtion, it makes the ad. Congrats Carlos!

Hugo Noguera's picture
Hugo Noguera
Activity Score 16

Doesn't say anything to me at all...are you saying that now is a good time before war starts again?
this is wrong....

Akshunhiro's picture
Akshunhiro

It's a pity about the spelling mistake "fligth to Israel"...

Neil Levy's picture
Neil Levy
Activity Score 314

that typo comment is the smartest comment yet. because beyond people's own personal beliefs about the legitimacy of israel as a state, in this forum, it's far more important to look at the real issue: the quality of the ad. typos only weaken the result and make us wonder if it's a real ad or a comp. if it's a real ad, then fire the proofreader or whoever lets that get out of the house with a mistake.

Filipe Medici's picture
Filipe Medici

Hey Neil, this is the copywriter of the campaing. After some comments we realized that maybe there's some typo problems with this ad. This campaing is real, for a Brazilian Travel Agency, and, of course, it was published in portuguese. We sent this campaing to a translation company with all other campaing that we've sent to Cannes. We'll check this and all the other campaings as well. Our proofreader still on her job. I cannot say the same for the translation company. Thanks for the hint!

but_why's picture
but_why
Activity Score 280

Nice illustrations don't make good ads.

mishkaa's picture
mishkaa
Activity Score 296

ye kya hai!

Guest commenter's picture
Guest commenter

It's similar to the O&M's creative for Maharashtra Tourism.

Done! Search for Maharashtra Tourism you will get the link.

Regards,
gb

sushil.bhojane's picture
sushil.bhojane
Activity Score 9

ok

cheers

Neil Levy's picture
Neil Levy
Activity Score 314

hey man,
thanks for the update. what a drag to have to work with translators all the time but i guess that's the price you gotta pay to do ads now in a global market. by the way, damn, translating in three languages must be tough. i only speak 2 but more than that you gotta be really smart i.m.o. and probably end up speaking, thinking and dreaming in some combination of all.

good luck in the shows.

be well,

-neil.

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