Atlantis Travel Agency: Israel

Times have changed. Take the opportunity and travel.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Lucas Heck
Copywriter: Filipe Medici
Illustrator: Carlos Fonseca
Published: April 2008

39 comments

Khandakhulu's picture
Khandakhulu
17 pencils

times may have changed, really???

Jainas's picture
Jainas

Brilliant illustration and nice insight, but the font choice seems a bit weak...

Wordnerd's picture
Wordnerd
6660 pencils

nice insight??

jai hind's picture
jai hind
356 pencils

has the agency gone nuts, it was not called israel in those times and also until 1948 when the jewish terrorists stole the lands of the poor arabs with the help of their imperial masters

jai hind
art director

Guest commenter's picture
Guest commenter

Bullshit, Israel was taken from the Hebrew in 2000 AC.

rcantalice's picture
rcantalice
37 pencils

you meant B.C. (In portuguese AC means "antes de de Cristo", which translated to english is "before Christ")

jai hind's picture
jai hind
356 pencils

very bad and very insensitive ad

jai hind
art director

Ryan Lancaswer's picture
Ryan Lancaswer

Brilhant!!!!! Congrats!!!! Gold Lion!!!!!

Nthngmn's picture
Nthngmn
626 pencils

Gold Lion? are you mental?

jai hind's picture
jai hind
356 pencils

abey ryan lancaswer chootia hai kya, (are you a stupid, ryan)

do you know the value of a Gold Lion, in all its history of it has never gone for a piece of shit.

jai hind
art director

rcantalice's picture
rcantalice
37 pencils

Great ads! And extremely beautiful

veroruvioli's picture
veroruvioli
82 pencils

Times havent changed. Only technology have changed.

-Argentine copywriter for export-

petek's picture
petek
1894 pencils

i just booked a holiday in bagdad

consolidated.db's picture
consolidated.db
545 pencils

big sack

Col. Mustard's picture
Col. Mustard

Well, I Think it's a great piece of advertising! Haven't seen one like this in a long time!

Guest commenter's picture
Guest commenter

Very nice, very fresh. a diferent way of thinking. I like it.

lauke's picture
lauke
112 pencils

Very nice, very fresh. Different way of thinking. I like it.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

So you post a comment as a guest first, and then you leave a "copy-and-paste" comment right after it?

You Brazilians just kill me!!!

lauke's picture
lauke
112 pencils

:)

lauke's picture
lauke
112 pencils

"Jet"
Do you really think that I put a comment as "nobody" and then I put the same comment right below to try fool someone???
Or do you think that maybe I put the comment and then I realize that I was not login in. So I put again because I would like the people to know my opinion about the AD.
What do you think?
The answer is not so hard my friend.

Jonaht M.'s picture
Jonaht M.

I liked as well. Great Illustration and concept. Congrats!!!

Guest commenter's picture
Guest commenter

A plea for shit.

Mark F. 's picture
Mark F.

It's all about diplomacy! Fantastic! Silver Lion I guess.

Calibarak's picture
Calibarak
302 pencils

Bleh

Disco Munky's picture
Disco Munky
3900 pencils

Not that great. The times, they aren't a changing.

Doin' it for the points

getconnected2001's picture
getconnected2001
987 pencils

Whats making so may people love this ad?

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

Hashish?

Wordnerd's picture
Wordnerd
6660 pencils

being employed in that agency?

dadada's picture
dadada
1720 pencils

loving israel

Everybody is creative, be yourself.

andré ™'s picture
andré ™
144 pencils

Really good illustrtion, it makes the ad. Congrats Carlos!

Hugo Noguera's picture
Hugo Noguera
16 pencils

Doesn't say anything to me at all...are you saying that now is a good time before war starts again?
this is wrong....

Akshunhiro's picture
Akshunhiro

It's a pity about the spelling mistake "fligth to Israel"...

Neil Levy's picture
Neil Levy
314 pencils

that typo comment is the smartest comment yet. because beyond people's own personal beliefs about the legitimacy of israel as a state, in this forum, it's far more important to look at the real issue: the quality of the ad. typos only weaken the result and make us wonder if it's a real ad or a comp. if it's a real ad, then fire the proofreader or whoever lets that get out of the house with a mistake.

Filipe Medici's picture
Filipe Medici

Hey Neil, this is the copywriter of the campaing. After some comments we realized that maybe there's some typo problems with this ad. This campaing is real, for a Brazilian Travel Agency, and, of course, it was published in portuguese. We sent this campaing to a translation company with all other campaing that we've sent to Cannes. We'll check this and all the other campaings as well. Our proofreader still on her job. I cannot say the same for the translation company. Thanks for the hint!

but_why's picture
but_why
280 pencils

Nice illustrations don't make good ads.

mishkaa's picture
mishkaa
296 pencils

ye kya hai!

Guest commenter's picture
Guest commenter

It's similar to the O&M's creative for Maharashtra Tourism.

Done! Search for Maharashtra Tourism you will get the link.

Regards,
gb

sushil.bhojane's picture
sushil.bhojane
9 pencils

ok

cheers

Neil Levy's picture
Neil Levy
314 pencils

hey man,
thanks for the update. what a drag to have to work with translators all the time but i guess that's the price you gotta pay to do ads now in a global market. by the way, damn, translating in three languages must be tough. i only speak 2 but more than that you gotta be really smart i.m.o. and probably end up speaking, thinking and dreaming in some combination of all.

good luck in the shows.

be well,

-neil.

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