Atlantis Travel Agency: Israel

Atlantis Travel Agency: Israel

Times have changed. Take the opportunity and travel.

Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Lucas Heck
Copywriter: Filipe Medici
Illustrator: Carlos Fonseca
Published: April 2008

Your rating: None Average: 4.3 (13 votes)

Comments

times may have changed, really???

Brilliant illustration and nice insight, but the font choice seems a bit weak...

nice insight??

jai hind's picture

has the agency gone nuts, it was not called israel in those times and also until 1948 when the jewish terrorists stole the lands of the poor arabs with the help of their imperial masters

Bullshit, Israel was taken from the Hebrew in 2000 AC.

you meant B.C. (In portuguese AC means "antes de de Cristo", which translated to english is "before Christ")

jai hind's picture

very bad and very insensitive ad

Brilhant!!!!! Congrats!!!! Gold Lion!!!!!

Gold Lion? are you mental?

jai hind's picture

abey ryan lancaswer chootia hai kya, (are you a stupid, ryan)

do you know the value of a Gold Lion, in all its history of it has never gone for a piece of shit.

Great ads! And extremely beautiful

veroruvioli's picture

Times havent changed. Only technology have changed.

-Argentine copywriter for export-
http://www.veroruvioli.blogspot.com/

i just booked a holiday in bagdad

big sack

Well, I Think it's a great piece of advertising! Haven't seen one like this in a long time!

Very nice, very fresh. a diferent way of thinking. I like it.

Very nice, very fresh. Different way of thinking. I like it.

So you post a comment as a guest first, and then you leave a "copy-and-paste" comment right after it?

You Brazilians just kill me!!!

:)

"Jet"
Do you really think that I put a comment as "nobody" and then I put the same comment right below to try fool someone???
Or do you think that maybe I put the comment and then I realize that I was not login in. So I put again because I would like the people to know my opinion about the AD.
What do you think?
The answer is not so hard my friend.

I liked as well. Great Illustration and concept. Congrats!!!

A plea for shit.

It's all about diplomacy! Fantastic! Silver Lion I guess.

Bleh

Not that great. The times, they aren't a changing.

Whats making so may people love this ad?
-----
http://indianadsblog.blogspot.com/
Indian Ads Update

Hashish?

being employed in that agency?

loving israel

Really good illustrtion, it makes the ad. Congrats Carlos!

and... andre navas | design

Doesn't say anything to me at all...are you saying that now is a good time before war starts again?
this is wrong....

It's a pity about the spelling mistake "fligth to Israel"...

Neil Levy's picture

that typo comment is the smartest comment yet. because beyond people's own personal beliefs about the legitimacy of israel as a state, in this forum, it's far more important to look at the real issue: the quality of the ad. typos only weaken the result and make us wonder if it's a real ad or a comp. if it's a real ad, then fire the proofreader or whoever lets that get out of the house with a mistake.

Hey Neil, this is the copywriter of the campaing. After some comments we realized that maybe there's some typo problems with this ad. This campaing is real, for a Brazilian Travel Agency, and, of course, it was published in portuguese. We sent this campaing to a translation company with all other campaing that we've sent to Cannes. We'll check this and all the other campaings as well. Our proofreader still on her job. I cannot say the same for the translation company. Thanks for the hint!

Nice illustrations don't make good ads.

ye kya hai!

It's similar to the O&M's creative for Maharashtra Tourism.

Done! Search for Maharashtra Tourism you will get the link.

Regards,
gb

ok

cheers

Neil Levy's picture

hey man,
thanks for the update. what a drag to have to work with translators all the time but i guess that's the price you gotta pay to do ads now in a global market. by the way, damn, translating in three languages must be tough. i only speak 2 but more than that you gotta be really smart i.m.o. and probably end up speaking, thinking and dreaming in some combination of all.

good luck in the shows.

be well,

-neil.