Athlétic De Bilbao: Lezama's Way, Training

The youth academy chooses them.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Credits: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica

8 comments

advertising ninja's picture
advertising ninja
591 pencils

i cant imagine a kid who wont like this. they establish the youth academy like a fantastic video game challenge.
love it. and mighty execution.

niniasufle's picture
niniasufle
407 pencils

the art takes all the credit in this.

niniasufle's picture
niniasufle
407 pencils

the art takes all the credit in this.

niniasufle's picture
niniasufle
407 pencils

the art takes all the credit in this.

niniasufle's picture
niniasufle
407 pencils

the art takes all the credit in this.

niniasufle's picture
niniasufle
407 pencils

the art takes all the credit in this.

niniasufle's picture
niniasufle
407 pencils

Sorry I pressed too many times

niniasufle's picture
niniasufle
407 pencils

the art takes all the credit in this.

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