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Lezama's Way, Consecration

Agency: 
Published/Aired: 
March 2012
Description: 

The youth academy builds up theis pride.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Advertising Agencys: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica

Comments (15)

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Highest Rated

Fera Groove's picture
Fera Groove
Activity Score 205

Amazing art direction!!!

vlwk's picture
vlwk
Activity Score 154

Hats off for the execution, they certainly didn't hold back.

dominantic14's picture
dominantic14
Activity Score 63

Salamanca is a genius!

vote4pedro's picture
vote4pedro
Activity Score 4601

Nice illustration. Not much of a concept.

kleenex's picture
kleenex
Activity Score 44681

illustrations look good.

everartz's picture
everartz
Activity Score 7609

wow!!! the retouching is amazing!!

| Everartz |

Hadrons's picture
Hadrons
Activity Score 6017

very nice illustration.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Michaelsmagic's picture
Michaelsmagic
Activity Score 261

great illustration

olarreaga's picture
olarreaga
Activity Score 51

Awsome illustration. By the way is Athletic non Athlétic. ;)

Wordfruit's picture
Wordfruit
Activity Score 1023

Could make for a powerful tv / youtube ad -- don't know if you're doing that...

vlads's picture
vlads
Activity Score 539

Ricardo Salamanca rules in this kinds of illustrations, love it.

arvin's picture
arvin
Activity Score 341

Awsome execution.

geraldanith's picture
geraldanith
Activity Score 97

Mindblowing execution!!

designzero68's picture
designzero68
Activity Score 74

VERY COOL ARTWORK.

quique astuy's picture
quique astuy
Activity Score 2

Great job, Feña!

Fera Groove's picture
Fera Groove
Activity Score 205

Amazing art direction!!!

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