Athlétic De Bilbao: Lezama's Way, Consecration

The youth academy builds up theis pride.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Credits: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica

15 comments

vlwk's picture
vlwk
154 pencils

Hats off for the execution, they certainly didn't hold back.

dominantic14's picture
dominantic14
63 pencils

Salamanca is a genius!

vote4pedro's picture
vote4pedro
4601 pencils

Nice illustration. Not much of a concept.

kleenex's picture
kleenex
34115 pencils

illustrations look good.

everartz's picture
everartz
7611 pencils

wow!!! the retouching is amazing!!

| Everartz |

Hadrons's picture
Hadrons
5991 pencils

very nice illustration.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Michaelsmagic's picture
Michaelsmagic
261 pencils

great illustration

olarreaga's picture
olarreaga
51 pencils

Awsome illustration. By the way is Athletic non Athlétic. ;)

Wordfruit's picture
Wordfruit
1023 pencils

Could make for a powerful tv / youtube ad -- don't know if you're doing that...

vlads's picture
vlads
539 pencils

Ricardo Salamanca rules in this kinds of illustrations, love it.

arvin's picture
arvin
341 pencils

Awsome execution.

geraldanith's picture
geraldanith
97 pencils

Mindblowing execution!!

designzero68's picture
designzero68
74 pencils

VERY COOL ARTWORK.

quique astuy's picture
quique astuy
2 pencils

Great job, Feña!

Fera Groove's picture
Fera Groove
201 pencils

Amazing art direction!!!

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