Athlétic De Bilbao: Lezama's Way, Baptism

The youth academy receives them.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Advertising Agencys: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica

Published: 
March 2012

3 comments

Hadrons's picture
Hadrons
5985 pencils

Powerful image.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spider's picture
Spider
301 pencils

the baptism in the "Atleticimis" is on the feet... that's is great! Love it! Salamanca rules!

arvin's picture
arvin
341 pencils

LOVE THE ART :)

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