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Lezama's Way, Baptism

Agency: 
Published/Aired: 
March 2012
Description: 

The youth academy receives them.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Advertising Agencys: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica

Comments (3)

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Highest Rated

arvin's picture
arvin
Activity Score 341

LOVE THE ART :)

Hadrons's picture
Hadrons
Activity Score 6017

Powerful image.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spider's picture
Spider
Activity Score 301

the baptism in the "Atleticimis" is on the feet... that's is great! Love it! Salamanca rules!

arvin's picture
arvin
Activity Score 341

LOVE THE ART :)

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