Athlétic De Bilbao: Lezama's Way, Baptism

The youth academy receives them.
There’s a club in the world where players aren’t bought. they are made. Each year, 350 boys fight to reach San Mamés. Only 11 will become athletic lions. It’s no myth. It’s Lezama.

Advertising Agency: Dimension, San Sebastián, Spain
Creative Directors: Guillermo Viglione, Fernando Riveros
Art Directors: Fernando Riveros, Iñaki Huegun, Jose Alonso
Copywriters: Guillermo Viglione, Matias López Navajas
Illustrator: Ricardo Salamanca / Salamagica
Photographer: Jose Luis López de Zubiria
Additional Credits: Cristian Montes, Cirugia, Fernanda Pascual, Salamagica

3 comments

Hadrons's picture
Hadrons
5743 pencils

Powerful image.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Spider's picture
Spider
289 pencils

the baptism in the "Atleticimis" is on the feet... that's is great! Love it! Salamanca rules!

arvin's picture
arvin
341 pencils

LOVE THE ART :)

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