Athena: Sprint
Advertising Agency: Euro RSCG 360, France
Advertiser's supervisors: Dominique Seau, Anouk Ribard, Françoise Chauvin
Agency's CEO: Pascal Allard
Agency's Managing Director: Vincent Mayet
Executive Creative Director: Hugues Pinguet
Account supervisors: Vanessa Bernard-Granger, Anne-Flore Seringe
Art Director: Thomas Derouault
Copywriter: Dimitri Hekimian
Art Buyer: Isabelle Baud
Agency Producer: Christophe Demeure
Photographer: Jean-Yves Lemoigne
Retoucher: Asile
Director: Agathe Riedinger
Production Company: Marcassin
Athletes: Renaud Lavillenie, Kevin Mayer, Martial Mbandjock, Romain Barras


13 Comments
What's the point ? and why the second proposition player is trying so hard while no one is after him in the third place ? and why they are naked ? is it underwear for gays ?
Nice Art direction..
TAMER SAMY
www.leapstudios.net
assuming you wanted to write 'second position player', i think he's trying so hard so that even he can catch hold of an underwear from the clothes line XD
http://www.blogger.com/profile/04415082871650665734
hmmm
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Whilst totally not getting it, I really like the quality of the image.
We're in the communications business, and this is perhaps the most convoluted and enigmatic message I've ever seen.
Really, Epica?
really good. some confusion
A new set of ads with naked people from this company....
Where are the ladies?!?!!?!
Funny photoshop job.
funny but don'tl linke
http://www.mandarinoadv.com
http://www.youtube.com/watch?v=AJ7nO7nIfJ4&feature=related
I think the making-of is much more interesting
I fell gay.
What?!?!
This is not a true visual :(