ATG (Swedish Horseracing): Moment
32 million years in the making. One moment of outburst.
Agency: Åkestam Holst, Stockholm, Sweden
Art Directors: Jesper Holst, Johan Baettig
Copywriter: Mark Ardelius
Photographer: Klaus Thymann
Post production: Cabbe / Touchme


7 Comments
I like the art direction of these.....
Horse racing is more like fun...they make it sound like musem...
Think outside the X_BOX
Nice lines, great art!
this is an all type campaign why do they use images???? nice lines for sure!
agree. good concept, and the different copys put it higher.
not bad art direction, too
to me it doesnt really portray the part about the outburst..
the lens flare doesnt cut it..
the art direction's nice though.. good photography and all that beautiful stuff..