swat's picture
357 pencils

nice photography, great art direction, great copy....to sum up in one word:brilliant!
but poor horses...

LAZ's picture
288 pencils

i'd agree to the photography, but thats is. But it still makes the ad worth looking at.


chintan ruparel's picture
chintan ruparel
1516 pencils

love the dark feel in these!

~ old habits die hard, older ones never do ~

GeGeGe's picture
46 pencils

god save the copy! Mark the copy might be really pissed with the size of his nice lines! shame on the art directors!

_inkpact's picture
84 pencils

very good. Nice art direction supporting a good concept and better copy; really strong copy´ campaign

hang-the-dj's picture
1262 pencils

Um, I'm not sure about this being a 'really strong campaign' I mean the pics are kinda cool but I think the lines are predictable and actually quite crap. It's and ad for horse racing and they're showing horses, racing - what's the concept again?

salva5's picture
22 pencils

I agree with that. The photo is awesome but I can't find the new idea - we all know that before. The copy it's ok but also it's a very used resort.

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