7 comments

swat's picture
swat
357 pencils

nice photography, great art direction, great copy....to sum up in one word:brilliant!
but poor horses...

LAZ's picture
LAZ
288 pencils

i'd agree to the photography, but thats is. But it still makes the ad worth looking at.

/LAZ

chintan ruparel's picture
chintan ruparel
1516 pencils

love the dark feel in these!

~ old habits die hard, older ones never do ~

GeGeGe's picture
GeGeGe
46 pencils

god save the copy! Mark the copy might be really pissed with the size of his nice lines! shame on the art directors!

_inkpact's picture
_inkpact
84 pencils

very good. Nice art direction supporting a good concept and better copy; really strong copy´ campaign

hang-the-dj's picture
hang-the-dj
1262 pencils

Um, I'm not sure about this being a 'really strong campaign' I mean the pics are kinda cool but I think the lines are predictable and actually quite crap. It's and ad for horse racing and they're showing horses, racing - what's the concept again?

salva5's picture
salva5
22 pencils

I agree with that. The photo is awesome but I can't find the new idea - we all know that before. The copy it's ok but also it's a very used resort.

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