2 millimeters can be worth 20 million.
Agency: Åkestam Holst, Stockholm, Sweden
Art Directors: Jesper Holst, Johan Baettig
Copywriter: Mark Ardelius
Photographer: Klaus Thymann
Post production: Cabbe / Touchme
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7 Comments
nice photography, great art direction, great copy....to sum up in one word:brilliant!
but poor horses...
i'd agree to the photography, but thats is. But it still makes the ad worth looking at.
/LAZ
love the dark feel in these!
~ old habits die hard, older ones never do ~
god save the copy! Mark the copy might be really pissed with the size of his nice lines! shame on the art directors!
very good. Nice art direction supporting a good concept and better copy; really strong copy´ campaign
Um, I'm not sure about this being a 'really strong campaign' I mean the pics are kinda cool but I think the lines are predictable and actually quite crap. It's and ad for horse racing and they're showing horses, racing - what's the concept again?
I agree with that. The photo is awesome but I can't find the new idea - we all know that before. The copy it's ok but also it's a very used resort.
S5