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9 comments

chintan ruparel's picture
chintan ruparel
1516 pencils

love that line!

~ old habits die hard, older ones never do ~

hang-the-dj's picture
hang-the-dj
1262 pencils

hate that line.

Paolo keppella's picture
Paolo keppella
51 pencils

Horse racing is more like fun...they make it sound like musem...

Think outside the X_BOX

Think outside the X_BOX

desailly's picture
desailly
470 pencils

Nonsense. On the contrary: people who love horseracing take it VERY seriously.

Paolo keppella's picture
Paolo keppella
51 pencils

Think outside the X_BOX

they take "making money" seriously...But iy's a game after all...a hoby... a escape..

like: "One horsepower can give the "money" of your life"

Think outside the X_BOX

the_ashlands's picture
the_ashlands
1394 pencils

enough with the 'think outside the x box' man...nevermind that whole saying is annoying as hell by now...your little take on it is so 'inside the box' that your just contridicting yourself by saying it.

true, equistrianism is an escape..but i think its more of a lifestyle than anything else to this ads target.

jennywhx's picture
jennywhx
1142 pencils

pretty art direction, but i agree to Paolo, it is a bit too heavy for this sport.

ramen's picture
ramen
60 pencils

sorry, guys, have to disagree - i've worked for a bookie at a racecourse, and for most people who come there, horse-racing is a religion. incidentally, love the tonality of the ads, they capture the seriousness of the sport, but think a couple of the lines could have been pushed harder.

hang-the-dj's picture
hang-the-dj
1262 pencils

If, by pushed harder, you mean 'thought about for more than 5 minutes' - I agree. The lines are very uninspiring (ie. shite)

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