Ataxia UK: Orlando

Ataxia. It's like Multiple Sclerosis ganged up with Parkinson's and played a dirty trick on Cerebral Palsy.

Advertising Agency: TBWA\London, UK
Chief Creative Officer: Peter Souter
Executive Creative Director: Jeremy Carr  
Copywriter: Antonia Clayton  
Art Director: Pat Comer
Designer: Paul Belford  
Typographer: Paul Belford
Photographer: Rankin  
Brand Leader: Tom Wong
Account Director: Victoria Lee
Project Manager: Marta Herman


sacrilegend's picture
2323 pencils

The writing is excellent, but the ad as a whole is a little underwhelming. Something is missing in the art direction.

selling_the_balogna's picture
6 pencils

Agreed. Some great writing across the 4 concepts, however Art Direction doesn't pay off the "we want to be famous" concept

morse's picture
16466 pencils

Great treatment of images.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

ananta's picture
43 pencils

nice art direction

feysal's picture
2489 pencils

i like it but reminds me of the ones done for alzeimers

groovy baby!

VeronicaFranco's picture
669 pencils

Beautifully written!

“Advertising; A judicious mixture of flattery and threats.”
― Stephen Leacock

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