Astral Media: The battle

See what you want to see

Advertising Agency: BCP, Montreal, Canada
Creative Director: Etienne Bastien
Co-Creative Director: Jonathan Rouxel
Art Director: Jonathan Rouxel
Copywriter: Etienne Bastien
Photograph: Olivier Staub
Post Production: La Cavalerie
Account Director: Michèle Bastien
Agency Producer: Frédérique Bissonnet

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16 comments

feysal's picture
feysal
2162 pencils

love the photography and manipulation

groovy baby!

Spanky's picture
Spanky
4895 pencils

I have no idea what this is selling.

jakub407's picture
jakub407
34 pencils

exatly!

certaintly's picture
certaintly
4060 pencils

over my head

jrouxel's picture
jrouxel
59 pencils

Astral is a leading Canadian media company with properties in television, radio, out-of-home advertising and digital media.

We wanted to remind Canadians of Astral's content diversity.

Co-Creative Director and art director @BCP

certaintly's picture
certaintly
4060 pencils

what's the "thriller" or the "cooking" ?

kleenex's picture
kleenex
25612 pencils

I love the idea.

Andrej Troha's picture
Andrej Troha
613 pencils

Great idea and even greater art.

morse's picture
morse
15046 pencils

I got it but it's not easy to understand. Mix of programs.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pierrelastname's picture
pierrelastname
2869 pencils

like the visual.

fotdot's picture
fotdot
659 pencils

Very drama.

jackblack's picture
jackblack
2230 pencils

I see crap. Thank you.

Edoftheworld's picture
Edoftheworld
161 pencils

Have no idea what it means.

danielchapman's picture
danielchapman
292 pencils

Poor.

tatamarangon's picture
tatamarangon
142 pencils

no

HowieDallard's picture
HowieDallard
10 pencils

It's a beautiful looking ad, but I agree with one of the first comments. I'm confused with what this is selling. Beautiful art direction though!

It's midnight. Do you know where your cookies are? Someway they're right underneath you. Others try not to even think about it. --Target

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