Advertisement

Asterisk, 1

Agency: 
Published/Aired: 
September 2008
Description: 

When you take steroids, there’s no hiding it. Eventually everyone will see you for what you really are. A fake. A fraud. An asterisk.

Advertising Agency: TBWA\Chiat\Day\NY, USA
Creative Director: Gary Scheiner
Associate Creative Director / Art Director: Ron Castaldo
Associate Creative Director / Copywriter: Jared Rubin
Photographer: Tim Tadder

Comments (14)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

this campaign won a kelly award for best print PSA last year.

raverus's picture
raverus
Activity Score 1476

I think the problem is .... the creative director should not be the art director at the same time.
Yucks.

shahidali's picture
shahidali
Activity Score 4069

was the copy written by the personal secretary of IOC chief? It looks like copied from his public speech script...

shahid

sneakyhands's picture
sneakyhands
Activity Score 1857

they've put footnotes on a head, and feet in their mouth.

SeanMartin's picture
SeanMartin

I gather from the comments thus far that you guys dont know jack-all about sports and the power of that little asterix.

Skor's picture
Skor
Activity Score 208

and I gather that you walk around with a huge bulging "asteriSK" on your forehead?

SeanMartin's picture
SeanMartin

Right. Thanks for an idiotic reply that just confirms what I wrote.

Skor's picture
Skor
Activity Score 208

Huh?

vvhisky's picture
vvhisky
Activity Score 116

mmm bad photoshop. bad concept, bad execution, bad campaign, someone will be fired :)
thank you come again.

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Won the kelly award for best print PSA and a silver bell for best campaign.

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Photos look sweet. I'd like to put a big asterisk on Barry Bond's face.

金合欢's picture
金合欢
Activity Score 64

I agree with this kind of concept.

Zane's picture
Zane
Activity Score 110

Bad ad, bad photoshop. Bad bad bad

Guest's picture
Guest

this campaign won a kelly award for best print PSA last year.

atb2005's picture
atb2005
Activity Score 13557

Great campaign! The asterisk (*) could mean anything here. It might as well mean "don't be a dickhead"

Advertisement